Lead Quality
scoringHow reliable and complete a lead's data is, measured as a 0–100 Quality Score covering completeness, phone and email validity, and junk or duplicate detection.
In practice
Lead quality is the third leg of lead scoring, alongside Fit and Intent, and the one most teams skip. It asks a narrower question than 'is this a good lead?'. It asks 'can we trust this record?' A lead with a fake phone number, a disposable email, or three missing fields cannot be worked no matter how well it matches the ICP. In Leadkaun, Quality is scored 0–100 on completeness, phone and email validity, and duplicate/junk detection, and it acts as a cap: if Quality is too low the lead is graded down regardless of Fit and Intent, so bad data can never masquerade as a hot lead. Tracking quality by source is usually the fastest way to find which channel is quietly wasting rep hours.
- 1.
A lead with a valid 10-digit Indian mobile, a work email and a named company scores high on Quality.
- 2.
A form fill with 'asdf' as the company name and a disposable email is capped at Grade F on Quality alone.
→Check it yourself
How to tell where you actually stand.
Quality complaints are common; quality measurements are not.
- 01Split last quarter's leads by source and compare how many reached a real conversation.
- 02Do the same for how many closed.
- 03A source that produces volume but no conversations is a cost, and it will not show up as one in a lead-count report.
See also
How Leadkaun uses this
Lead ScoringNeighbouring terms
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