Use case · EdTech
Score every enquiry
before it cools.
EdTech admissions teams run on WhatsApp parent threads and seasonal cycles. Leadkaun grades every enquiry, tracks every reply, and surfaces the 8 parents each counsellor should call first, every morning, with the ₹ fees at risk attached.
Admissions queue · today
call firstRe-ranks as parents reply and the cohort fills, so the top is always the next enrolment to save.
Annual fee band
₹15k – ₹15L
Enquiry-to-enrolment
3 – 120 days
Where it happens
WhatsApp parent threads
01The platform, live
This is the actual admissions console.
Not a video, the real product. Open a lead, log a WhatsApp reply, and watch the enquiry re-grade and climb the queue underneath you. This is what your counselling floor works in every day.
Priority Queue3Priority Queue
Quick stats
| Lead | Value | Grade | Open | ||||
|---|---|---|---|---|---|---|---|
PS Priya SharmaNext Sunrise Realty | Asked for pricing on WhatsApp | ₹42L | A | Call now | Website form | 4m ago | |
DV Deepak Verma Jaipur Granites | Asked about bulk pricing | ₹19L | A | Call now | IndiaMART | 6m ago | |
RM Rahul Mehta Apex Capital | Replied, wants a walkthrough | ₹28L | A | Call now | Google Ads | 22m ago | |
GS Gaurav Sethi Surat Diamonds | Negotiating payment terms | ₹56L | A | Call now | Referral | 30m ago | |
LR Lakshmi Rao Vizag Seafoods | Wants a sample shipment | ₹13.5L | A | Call now | Trade fair | 52m ago | |
RB Ritu Bansal Ludhiana Knitwear | Replied within the hour | ₹5.4L | B | Follow up today | IndiaMART | 18m ago | |
VD Vikram Desai Deccan Motors | Booked a site visit | ₹15L | B | Follow up today | Website form | 1h ago | |
RI Rohit Iyer Nashik Agro | Went quiet after the first reply | ₹22L | A | Call now | Referral | 31d ago | |
KM Kavita Menon Trivandrum Homes | Site visit booked, no follow-up | ₹17L | A | Call now | Website form | 24d ago | |
SJ Sameer Joshi Indore Plastics | Asked for a revised quote | ₹11L | B | Follow up today | Google Ads | 19d ago | |
FS Farah Sheikh Hyderabad Tutors | Two replies, then silence | ₹8L | B | Follow up today | Facebook Ads | 16d ago | |
SP Suresh Pillai Coimbatore Pumps | Comparing two vendors | ₹31L | B | Follow up today | Referral | 1h ago |
Showing 1–12 of 24 leads
Quick answer
How does Leadkaun help EdTech admissions teams in India?
It grades every student enquiry A–F on course fit, student and parent intent, and quality, then builds a Priority Queue per counsellor so the Grade A parents who replied overnight get called first. 3-tap WhatsApp logging captures the long parent threads, and intent decay follows the admissions calendar, so a serious April parent never goes cold before the cohort fills. It runs alongside your SIS, not instead of it.
02Why admissions teams lose seats
Three patterns we see every season.
400 enquiries, one counsellor.
In peak season a single counsellor carries 200–500 open enquiries. The first 30 minutes each morning vanish into scrolling and deciding who to call. In a flat list, the serious April parent and the casual brochure-collector look identical.
Parent threads drop mid-conversation.
A parent says “let me discuss with my spouse,” goes quiet, and the counsellor, juggling hundreds of chats, forgets to circle back. The one follow-up that would have secured the seat never goes out. The enquiry doesn’t say no; it just goes cold.
Admissions cycles are ₹-sensitive.
A Grade A lead in April is near-worthless by September, once the cohort fills. Miss the window on a serious parent and that’s ₹50k–₹5L of annual fee gone to a competitor. In admissions, timing beats effort every time.
03One enquiry, two decision-makers
The student is keen. The parent signs the cheque.
A single admission is really two conversations, often in two WhatsApp threads. Each lead holds a primary and secondary contact, and 3-tap logging records who replied and when. The Intent Score reads both, so a sold student with a hesitant parent grades differently from one where the parent is already convinced.
Nair enquiry · B.Tech CSE
AGrade A“What’s the fee and is a scholarship possible?”
“Booked the demo class for Saturday.”
Both threads point the same way, parent intent and student intent aligned. That's a Grade A worth calling today.
04The whole platform, for admissions
Eight modules. Every one tuned to the enquiry-to-enrolment funnel.
Leadkaun isn't a lighter CRM, it's the lead-intelligence layer that sits on top of your SIS. Here's what each part does for a counselling floor.
Lead Scoring
Every enquiry graded A–F on course fit, plus intent and quality signals from both student and parent, so the admission-seeker rises above the brochure-collector.
See how it worksPriority Queue
One ranked list per counsellor: the Grade A parents who replied overnight, at the top, so 11 AM calls land on hot leads, not whoever enquired first.
See how it worksWhatsApp Tracking
3-tap logging on the long parent threads where admissions actually happen, stage, intent, outcome, feeding the score without leaving the chat.
See how it worksMissed Opportunity Engine
Resurfaces the “discuss with spouse” parents who dropped mid-thread, with the ₹ fee at stake attached, so promising enquiries don’t die of forgetfulness.
See how it worksMorning Brief
Lands before the day starts: “8 Grade A enquiries replied overnight, ₹6L in admissions at risk if not called by 11 AM.” The whole floor sees the same number.
See how it worksIntake Intelligence
Check a bought enquiry list, valid phones, duplicates, B2C-vs-genuine, before a counsellor burns a week dialling a bad file.
See how it worksScore Evolution
Why a keen April parent slid to Grade C by June: the append-only timeline names the cause, usually intent decay against the admissions calendar.
See how it worksCounsellor Tracking
Per-counsellor ₹ enrolled, Grade A response time, follow-ups kept, outcomes, not call-counts, so you coach the process, not the person.
See how it works05Urgency on the admissions calendar
A Grade A in April is a Grade C by September.
Intent decay is tied to your cohort-close date, not a flat clock. The same serious parent loses urgency as the batch fills and the window shuts, so the queue keeps reflecting who is still worth a call today. You tell Leadkaun your cycle; the default Indian admissions calendar is supported out of the box.
One enquiry · intent vs cohort-close
Same parent, untouched. Grade slides as the seats fill, so a stalled April lead resurfaces before it's worthless.
06One score, tuned per course
A K-12 enquiry and a study-abroad one aren't the same buyer.
Define a distinct ideal-customer profile per course. The scoring maths stays fixed and transparent, so grades stay comparable between counsellors; what changes is which signals matter for which programme.
K-12 / School
Parent is the buyer. Proximity, board and sibling history weigh heaviest.
Test Prep
Student intent plus the target exam date drive urgency. Short, sharp cycles.
College Admissions
A dual parent-and-student decision. Fee sensitivity and cohort deadlines dominate.
Study Abroad
Long cycle, high fee. Intake windows and visa timelines gate the score.
Upskilling
Self-funded, fast decisions. Job-outcome intent signals matter most.
07From enquiry to enrolment
See the whole cohort narrow, and where it leaks.
Every enquiry is graded, so you can watch the batch move from raw list to enrolled, and see which grade band is quietly falling out between contacted and applied.
Admissions funnel · illustrative
Lead grades
77 leads
Grade A and B are your seats to protect this week. The Missed Opportunity Engine flags any that slip before they're contacted.
08What a cold enquiry costs
Put a rupee figure on the follow-ups you're missing.
Assumes ~8% of those cold-but-serious enquiries would have enrolled. Illustrative estimate to size the leak, not a promise of recovered revenue.
₹ admissions at risk
₹86.4L/yr
₹7.2L/month · about 45 serious enquiries going cold
Industry benchmark
Billions of $,
still growing.
India runs one of the world's largest e-learning markets, and the edtech sector is projected to keep expanding through the decade.
Source · IBEFCourse enquiries arrive in bulk from paid ads and referrals but vary wildly in intent, and most of the serious conversation now happens in long threads with fee-paying parents.
In bulk
Ads + referrals flood the top of funnel
Wildly varied
Intent differs enquiry to enquiry
In the thread
Serious parent talk lives in chat
The teams that grade every enquiry, call the serious ones first, and follow up before the cohort fills simply enrol more of them. Leadkaun is the layer that turns a chaotic enquiry list into a ranked queue with a ₹ figure attached, alongside your SIS, not instead of it.
09In their words
The seat wasn't lost on price. It was lost on a follow-up nobody sent.
Before
Forty portal enquiries a day, and the one we called first was whoever had messaged most recently.
“We were never short of leads. We were short of an order to work them in. The first morning the queue told us to call a site visit from nine days ago before any of the fresh ones, and that settled an argument we had been having for two years.”
Mandar Deshpande
Director of Sales, Vaastavik Realty
Pune · Real estate
10FAQ
Admissions questions.
11EdTech by city
Localised pages for top admissions markets.
City-level guides with local admissions context, fee bands, and the enquiry channels that actually convert in each market.
Keep reading
12Pricing
Flat per account, not per counsellor.
Add the whole admissions floor without the bill climbing seat by seat. Priced by team size and active-lead volume, free forever tier, no card, ~17% off on annual.
Growth
₹7,999/month
Up to 30 users · 25,000 leads
Adds Missed Opportunity Engine, counsellor tracking and AI Learning.
Start GrowthScale
₹19,999/month
Up to 75 users · unlimited leads
Everything, at full admissions-floor size.
Start ScaleEnterprise, more than 75 counsellors
Unlimited users, workspaces and leads on dedicated infrastructure, with SSO, private cloud and a success manager.
Ready when you are
Fill the batch before the cohort closes.
Import your enquiries. Leadkaun grades every one and hands each counsellor a ranked queue the same day, with the ₹ fees at risk on top.
Free ₹0 · no card · same-day setup · runs alongside your SIS