Every stale lead
gets a rupee value.
The metric that turns Monday reviews from activity debates into money conversations. ₹ at risk per rep, per week — every week.
Quick answer
What is Leadkaun's Missed Opportunity Engine?
It puts a rupee value on every lead slipping through the cracks. Each stale or un-contacted high-grade lead is scored by deal size, close probability, and how far past its window it is, then rolled up into a daily ₹-at-risk figure per rep and per source — so managers act before the money is gone.
One line. Zero black box.
₹ at risk = avg deal value × grade conversion rate × stale lead count
Example — real estate
₹45L avg deal × 10% Grade A conv. × 1 stale lead = ₹4.5L at risk per stale Grade A lead
Example — EdTech
₹75k avg fee × 22% Grade A conv. × 1 stale lead = ₹16,500 per stale Grade A lead
Typical team baseline
10-rep Indian B2B SMB: ₹2–5 L / week steady-state ₹ at risk after 30 days on Leadkaun
Stale windows vary by grade.
Grade A leads cool in hours. Grade C in weeks. The windows below are defaults; industry templates override them automatically.
Questions about ₹ at risk.
Where the ₹ at risk number lives.
Illustrative model — typical figures for an Indian B2B team, not customer results
- ₹18L
- modelled ₹ recovered · 30 days
- 3.4×
- follow-up rate lift · week 1
- same day
- to first graded lead
- A–F
- every lead graded, in real time
See the ₹ at risk, surfaced daily.
Every lead graded A–F, ranked in a live Priority Queue, with stale revenue surfaced as a rupee figure your managers act on every morning.
See your ₹ at risk — week one.
Import your leads. Leadkaun grades them, surfaces the stale ones, attaches a rupee value. Free for 14 days.