Quality Score
scoringA 0–100 score measuring how reliable a lead's data is. Valid phone (30) + email (15) + company (15) + inquiry clarity (20) + source reliability (10) minus junk penalties.
In practice
Quality Score is the gate against junk. A lead with a valid Indian phone number (E.164 format, correct carrier range) and a real company name scores high. A lead with test strings or obvious bad data scores low. Leads under 20 Quality are marked Grade F and excluded from the Priority Queue automatically.
- 1.
Complete form: phone valid + email valid + company 'Reliance Retail' + inquiry 'looking for 500 seats of CRM' → Quality 95.
- 2.
Bad form: phone '000' + no email → Quality 5 → Grade F.
→Check it yourself
How to tell where you actually stand.
A lead you cannot act on is not a lead, however good it looks.
- 01Take a recent week of enquiries and count how many have a reachable number, a real source and a stated requirement.
- 02Try calling a handful of the incomplete ones.
- 03The share that cannot be reached at all is the ceiling on everything you do downstream.
See also
How Leadkaun uses this
Lead ScoringNeighbouring terms
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