Stop losing trials to silence.
Indian B2B SaaS teams run trial-to-paid, PLG-to-sales handoff, and expansion — usually on three different tools. Leadkaun unifies the grade, the queue, and the ₹ at risk across every motion.
Quick answer
How does Leadkaun help saas sales teams in India?
Leadkaun is a Sales Behaviour OS for saas teams — it grades every lead A–F across Fit, Intent, and Quality in real time, builds a live Priority Queue so reps work the highest-value enquiries first, surfaces missed revenue in rupees, and treats WhatsApp as a first-class signal. Setup happens the same day, with flat INR pricing.
Typical deal size
₹10k – ₹20L ARR
Sales cycle
1 to 60 days
Primary lead sources
Inbound website · Trial signups · Content marketing · Google Ads · LinkedIn outbound
Three patterns we see every week.
Trials expire before anyone calls.
A user signs up, pokes around for a day or two, hits one point of friction, and goes silent — and with self-serve SaaS the majority of trials never convert on their own. Nobody on sales reaches out, because the signup is buried in a Mixpanel event or a #new-signups Slack channel that nobody triages. The trial clock runs out and a genuinely qualified account churns before a human ever said hello. Speed and prioritisation are the whole game here: a fit-checked trial reached on day one behaves very differently from the same account reached on day nine, once they've already forgotten why they signed up.
Expansion signals rot in product data.
An existing customer quietly added five seats, hit an API rate limit, and invited a new department into the workspace — textbook expansion signals. But those events live in product analytics, not in front of the AE who owns the account, so nobody starts the upgrade conversation. In Indian B2B SaaS, where net revenue retention is what makes the unit economics work, expansion left on the table is often costlier than a lost new logo.
Content-spike chaos.
A single LinkedIn post or a Product Hunt launch can drop hundreds of trial signups in a day, and sales has no way to triage the flood. As more Indian SaaS shifts to product-led, self-serve funnels, signup volume gets lumpier and less predictable — one good week of content can outrun a whole month of pipeline capacity. Without grading, the handful of enterprise-shaped accounts hiding in that list look identical to the students and tyre-kickers, so reps work it top-to-bottom and the best-fit trials go cold. The spike that should have paid for the quarter mostly evaporates into an untriaged inbox.
What we configure on day one.
- 01
Trial signups import via CSV or a generic webhook (including Google Sheet exports) and get graded A–F on company size, tech-stack and role signals — so the enterprise-shaped trial never sits in the same undifferentiated list as a throwaway signup.
- 02
Intent scoring tuned for SaaS reads behaviour as signal: a trial silent for ten days grades down, while a user who invited three teammates or connected an integration spikes toward Grade A and jumps the Priority Queue.
- 03
Expansion-opportunity detection flags existing customers showing usage, seat-add, or limit-hit signals as their own lead type, so AEs see the upgrade moment instead of finding it in a QBR three months late.
- 04
The Missed Opportunity Engine attaches ₹ ARR to every Grade A/B trial that has aged past your follow-up window and rolls it up per rep, so the head of sales sees exactly which trials are about to lapse.
- 05
The Morning Brief email opens the day with the real list: '12 trial users hit day-7 without a sales call · ₹3.2L ARR at risk — Priya owns 8, Rajesh owns 4.'
- 06
Multi-seat deal threading carries the SDR's first touch into the AE's closing thread without losing context, so a self-serve signup that grows into a 40-seat deal keeps its full history.
Industry benchmark
India's B2B SaaS sector has scaled to roughly US$13 billion in ARR and is growing near 30% a year (NASSCOM), flooding sales teams with trial signups and inbound demo requests. When volume outruns capacity, grading leads by fit and intent — and reaching the hottest ones first — is what protects the pipeline.
See Leadkaun work for saas teams.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — the screen your saas team opens every morning.
Twelve live modules. One behaviour system.
Every module works on day one. Every setting is transparent. Every weight is yours to audit.
Lead Scoring Engine
Grade A–F in real time. Fit + Intent + Quality, transparent weights, decay baked in.
Priority Queue
One ranked list per rep. Re-ranks live as signals arrive — so the rep just works top-down.
Missed Opportunity Engine
Every stale lead gets a rupee value. Aggregate ₹ at risk surfaced daily to every manager.
Morning Brief
8:30 AM IST email. Top Grade A leads, overdue follow-ups, ₹ at risk today. Sets the day.
WhatsApp Tracking
Most Indian B2B first-contact happens on WhatsApp. 3-tap logging feeds the Intent Score.
Sales Rep Tracking
Per-rep ₹ recovered, Grade A response time, follow-up completion — without micromanagement.
From ₹2,999 per month.
Flat pricing per team — premium features unlock by tier. 14-day free trial, no credit card. Setup the same day.
- 14-day free trial
- No credit card
- Cancel anytime
Questions we hear most.
Your reps open their queue tomorrow.
Setup the same day. 14-day free trial. No credit card required.