Use case · SaaS
Stop losing trials
to silence.
Trial-to-paid, PLG-to-sales handoff and expansion usually live on three different tools. Leadkaun grades every signup on fit and product behaviour, ranks the hottest before they expire, and puts the ₹ ARR at risk on one board.
Trial queue · today
reach firstFit-checked, behaviour-ranked, so the enterprise-shaped trial gets the call before the clock runs out.
Deal size (ARR)
₹10k – ₹20L
Trial-to-paid cycle
1 – 60 days
Where leads come from
Trials · inbound · PLG
01The platform, live
This is the actual sales console.
Not a video, the real product. Fire a self-upgrade or teammate-invite signal on a trial and watch it re-grade and jump the queue underneath you.
Priority Queue3Priority Queue
Quick stats
| Lead | Value | Grade | Open | ||||
|---|---|---|---|---|---|---|---|
PS Priya SharmaNext Sunrise Realty | Asked for pricing on WhatsApp | ₹42L | A | Call now | Website form | 4m ago | |
DV Deepak Verma Jaipur Granites | Asked about bulk pricing | ₹19L | A | Call now | IndiaMART | 6m ago | |
RM Rahul Mehta Apex Capital | Replied, wants a walkthrough | ₹28L | A | Call now | Google Ads | 22m ago | |
GS Gaurav Sethi Surat Diamonds | Negotiating payment terms | ₹56L | A | Call now | Referral | 30m ago | |
LR Lakshmi Rao Vizag Seafoods | Wants a sample shipment | ₹13.5L | A | Call now | Trade fair | 52m ago | |
RB Ritu Bansal Ludhiana Knitwear | Replied within the hour | ₹5.4L | B | Follow up today | IndiaMART | 18m ago | |
VD Vikram Desai Deccan Motors | Booked a site visit | ₹15L | B | Follow up today | Website form | 1h ago | |
RI Rohit Iyer Nashik Agro | Went quiet after the first reply | ₹22L | A | Call now | Referral | 31d ago | |
KM Kavita Menon Trivandrum Homes | Site visit booked, no follow-up | ₹17L | A | Call now | Website form | 24d ago | |
SJ Sameer Joshi Indore Plastics | Asked for a revised quote | ₹11L | B | Follow up today | Google Ads | 19d ago | |
FS Farah Sheikh Hyderabad Tutors | Two replies, then silence | ₹8L | B | Follow up today | Facebook Ads | 16d ago | |
SP Suresh Pillai Coimbatore Pumps | Comparing two vendors | ₹31L | B | Follow up today | Referral | 1h ago |
Showing 1–12 of 24 leads
Quick answer
How does Leadkaun help Indian B2B SaaS sales teams?
It grades every trial A–F on company size, role and tech-stack fit, then reads product behaviour as intent, teammate invites and integrations spike a trial toward A, ten days of silence grades it down, so the Priority Queue puts the hottest accounts first before they expire. Expansion signals surface as their own lead type with ₹ ARR attached. It runs alongside your CRM and product analytics, not instead of them.
02Why SaaS pipelines leak
Three patterns we see in every funnel.
Trials expire before anyone calls.
A user signs up, pokes around, hits one point of friction and goes silent, and most self-serve trials never convert on their own. The signup is buried in a Mixpanel event or a #new-signups channel nobody triages. A fit-checked trial reached on day one behaves very differently from the same account reached on day nine, once they've forgotten why they signed up.
Expansion signals rot in product data.
An existing customer quietly added five seats, hit an API rate limit, and invited a new department, textbook expansion signals. But those events live in product analytics, not in front of the AE who owns the account, so nobody starts the upgrade conversation. In B2B SaaS, expansion left on the table often costs more than a lost new logo.
Content-spike chaos.
A single LinkedIn post or Product Hunt launch can drop hundreds of signups in a day, and sales can't triage the flood. Without grading, the few enterprise-shaped accounts hiding in that list look identical to the students and tyre-kickers, so reps work top-to-bottom and the best-fit trials go cold. The spike that should have paid for the quarter evaporates into an untriaged inbox.
03Behaviour is the signal
A signup date tells you nothing. What they did tells you everything.
Intent scoring reads product behaviour, not the calendar. A trial that invited three teammates or connected an integration spikes toward Grade A and jumps the queue; one that's been silent for ten days grades down. Your rep spends the trial window on the accounts actually leaning in.
Same trial cohort · day 3 of 14
Behaviour, not the signup date, decides the grade, and the queue puts the spiking accounts first while the clock's still running.
04The whole platform, for SaaS
Eight modules. Every one tuned to trial-to-paid and expansion.
Leadkaun isn't a lighter CRM, it's the grading-and-queue layer on top of your CRM and product analytics. Here's what each part does across every motion.
Lead Scoring
Trials graded A–F on company size, tech-stack and role signals, so the enterprise-shaped trial never sits in the same list as a throwaway signup.
See how it worksPriority Queue
Behaviour is signal: a user who invited teammates or connected an integration spikes toward Grade A and jumps the queue; a 10-day-silent trial grades down.
See how it worksExpansion detection
Existing customers showing usage, seat-add or limit-hit signals surface as their own lead type, so AEs see the upgrade moment, not a QBR three months late.
See how it worksMissed Opportunity Engine
₹ ARR attached to every Grade A/B trial aged past your follow-up window, rolled up per rep, so the head of sales sees which trials are about to lapse.
See how it worksMorning Brief
Opens the day with the real list: “12 trials hit day-7 without a sales call · ₹3.2L ARR at risk, Priya owns 8, Rajesh 4.”
See how it worksIntake Intelligence
Sift a content-spike flood, dedupe, spot personal-email throwaways, before an SDR wastes a day on it.
See how it worksScore Evolution
An append-only timeline of every grade change, so a trial that spiked to A then cooled traces to the exact event.
See how it worksRep Tracking
Per-rep trials converted, Grade A response time, expansion opened, outcomes, not activity counts.
See how it works05Expansion, surfaced
The upgrade is already sitting in your product data.
Seat-adds, limit-hits and new-department invites are the upgrade moment, but they live in analytics, not in front of the AE. Leadkaun surfaces existing customers with expansion signals as their own lead type, with ₹ ARR attached, so the conversation starts now, not in a QBR three months late.
Acme Corp · existing customer
expansion06One score, tuned per motion
A self-serve trial and an expansion signal aren't the same lead.
Each motion gets a pipeline and an ICP, so a cross-sell lead is graded on the new product's fit, not inherited scores, while grades stay comparable across the team.
Self-serve trial
Fit-check plus activation depth. Speed to first touch decides it.
Sales-assisted
Demo requests and enterprise-shaped signups. Buying committee behind one champion.
Expansion
Seat-adds, limit-hits, new-department invites. The upgrade moment, surfaced.
Cross-sell
Product B graded on Product B's fit, not the account's original purchase.
Enterprise inbound
Few, high-ARR, worth a senior AE's personal follow-up the same hour.
07From signup to expansion
See the funnel narrow, and where ARR leaks.
Every signup is graded, so you can watch the cohort move from signup to paid to expanded, and see which grade band is falling out between activated and sales-qualified.
Trial funnel · illustrative
Lead grades
77 leads
Grade A and B are your paying accounts to protect. The Missed Opportunity Engine flags trials before they expire.
08What a cold trial costs
Put a rupee figure on the ARR you're letting expire.
Assumes ~5% of those cold-but-serious leads would have converted. Illustrative estimate to size the leak, not a promise of recovered revenue.
See this on your own leads
Leadkaun grades your real leads A to F the same day and prices what is going cold. Free forever on 1 user and 100 active leads.
Industry benchmark
~$13B ARR,
~30% growth.
India's B2B SaaS sector has scaled to roughly US$13 billion in ARR and is growing near 30% a year, flooding sales teams with trials and demo requests.
Source · NASSCOMWhen volume outruns capacity, grading leads by fit and intent, and reaching the hottest ones first, is what protects the pipeline. Net revenue retention is what makes the unit economics work, so expansion left on the table costs the most.
Volume
Outruns capacity in a spike
Behaviour
Beats signup date as signal
NRR
Expansion left on the table costs most
Leadkaun unifies the grade, the queue and the ₹ ARR at risk across trial-to-paid and expansion, alongside your stack, not instead of it, so your warehouse stays the system of record.
09In their words
The enterprise trial was in the list the whole time. Nobody saw it.
Before
Forty portal enquiries a day, and the one we called first was whoever had messaged most recently.
“We were never short of leads. We were short of an order to work them in. The first morning the queue told us to call a site visit from nine days ago before any of the fresh ones, and that settled an argument we had been having for two years.”
Mandar Deshpande
Director of Sales, Vaastavik Realty
Pune · Real estate
10FAQ
SaaS sales questions.
11SaaS by city
Localised pages for top SaaS hubs.
City-level guides with local talent pools, ARR bands, and the inbound and PLG channels that convert in each hub.
Keep reading
12Pricing
Flat per account, not per rep.
Add SDRs, AEs and CS without the bill climbing seat by seat. Priced by team size and active-lead volume, free forever tier, no card, ~17% off on annual.
Starter
₹2,999/month
Up to 10 users · 5,000 leads
Adds the Missed Opportunity Engine — the ₹ going cold, priced.
Start StarterGrowth
₹7,999/month
Up to 30 users · 25,000 leads
Adds rep tracking, AI Learning and advanced analytics.
Start GrowthEnterprise, more than 75 users
Unlimited users, workspaces and leads on dedicated infrastructure, with SSO, private cloud and a success manager.
Ready when you are
Reach the hot trial before the clock runs out.
Pipe your signups in via webhook or CSV. Leadkaun grades every one on fit and behaviour and ranks the hottest into one queue, the same day you start.
Free ₹0 · no card · same-day setup · runs alongside your stack