Use case · Manufacturing
Win the 90-day cycle
without losing the thread.
Long cycles, multi-stakeholder threads and quote-revision loops. Leadkaun scores every RFQ, holds the thread across 180 days, and surfaces stalled quotes with the ₹ at risk before they go to a competitor.
RFQ queue · today
chase firstSerious ₹-crore RFQs on top, with the next-touch date held so no quote goes quiet unnoticed.
Order value
₹50k – ₹50L
Enquiry-to-PO cycle
30 – 180 days
Where leads come from
IndiaMART · TradeIndia · dealers
01The platform, live
This is the actual quote-to-close pipeline.
Not a video, the real product. Move a deal through the stages, log a factory visit, and watch stalled quotes surface with the ₹ at risk attached.
Pipeline3Pipeline
Auto-stage tracker for every deal in motion. Moves when calls and WhatsApp signals land.
Total Deals
vs last month
Open Deals
vs last month
Won Deals
vs last month
Lost Deals
vs last month
Win Rate
vs last month
New Inquiry7
₹20.4LContacted7
₹63LQualified6
₹1.4CrProposal Sent4
₹1.3CrNegotiation0
₹0Follow-up0
₹0Won0
₹0Quick answer
How does Leadkaun help B2B manufacturing sales teams in India?
It grades every RFQ A–F on industry fit and order size, ranks the deals worth chasing today, and holds the multi-stakeholder thread, procurement, finance and engineering, on one timeline across a 90–180 day cycle. Each quote carries a next-touch date, and the Missed Opportunity Engine resurfaces stalled ones with the ₹ at risk. It runs alongside your CRM or ERP, not instead of it.
02Why long-cycle deals slip
Three patterns we see on every long deal.
Quote sent. Silence. Deal lost.
Industrial buyers fire the same RFQ to several suppliers, then go quiet while they compare. A quote that sits without a follow-up inside the evaluation window loses to whoever chased hardest, often not the lowest price, just the most present vendor. Without a system holding the next-touch date, a ₹5L quote slips off the radar between plant visits and never gets reopened.
Multi-stakeholder thread loss.
Procurement asked for the quote, finance is checking payment terms, engineering wants a trial sample before sign-off, three parallel conversations feeding one order. When they live in separate WhatsApp chats and inboxes, nobody sees the whole thread. A rep who forgets engineering is still waiting on a datasheet can stall a ₹40L deal for weeks without realising it.
90-day cycles, 30-day memory.
Engineered-goods and capital-equipment cycles run 90–180 days from enquiry to PO. The buying signal a rep picked up on day 15, a plant expansion, a competitor's price hike, is forgotten by day 45, and field notes scribbled after a factory meeting rarely make it into any system. On the long deal it's usually memory, not effort, that loses the order.
03One order, one thread
Three conversations feed one order. See all of them.
Procurement, finance and engineering each run their own conversation, and when they live in separate chats nobody sees the whole deal. Leadkaun holds them on one thread with a full activity timeline, so the moment engineering is the blocker, you know, before it stalls a ₹40L order for weeks.
Order #RFQ-2213 · ₹40L
Aone threadThree conversations, one order, one timeline, so nobody forgets engineering is still waiting.
04The whole platform, for manufacturing
Eight modules. Every one tuned to the quote-to-close cycle.
Leadkaun isn't a lighter CRM, it's the lead-intelligence layer on top of your CRM or ERP. Here's what each part does across a long deal.
Lead Scoring
Every RFQ graded A–F the moment it lands, so a serious ₹-crore enquiry from a matching industry never sits in the same inbox as a tyre-kicker.
See how it worksPriority Queue
The deals worth chasing today at the top, instead of the rep working whatever enquiry shouted loudest last.
See how it worksWhatsApp Tracking
Field reps log a factory meeting in 3 taps from the phone and fire a follow-up over WhatsApp, so the day-15 signal actually gets recorded.
See how it worksMissed Opportunity Engine
Watches open quotes and flags the ones going stale with a ₹-at-risk figure from the quote value, so a ₹5L quote drifting past its date surfaces before it dies.
See how it worksMorning Brief
Lands before the floor gets busy: the day's queue, the quotes that need a nudge, and the ₹ at risk if they slip.
See how it worksIntake Intelligence
Sift an IndiaMART export, valid numbers, duplicates, spec-less enquiries, before an SDR burns a day on a dead RFQ.
See how it worksScore Evolution
An append-only timeline of every grade change over a 180-day cycle, so a deal that cooled traces to the event that caused it.
See how it worksRep Tracking
Per-rep ₹ order value won, Grade A response time, quotes chased, follow-ups kept, outcomes, not activity counts.
See how it works05Stalled quotes, surfaced
A ₹5L quote shouldn't die between plant visits.
Every quote carries a value, validity and a next-touch date. When it passes that date without activity, the Missed Opportunity Engine surfaces it with the ₹ at risk drawn from the quote value, so a drifting quote gets a nudge before it expires or goes to whoever chased harder.
Quote #Q-881 · Rajkot Castings
stallingQuote value
₹5.0L
Sent
22 days ago
Validity
30 days
Last touch
none
06One score, tuned per line
A components RFQ and a capital-equipment enquiry aren't the same lead.
Configure the ICP, which industries, order sizes and regions count as a fit, and every rep sees the same consistent grade, so “hot lead” means the same thing across the team, whatever the product line.
Components / Parts
Spec match and volume drive it. Repeat-order potential signals a keeper.
Machinery / Capital
Long cycle, high value. Plant-expansion and financing signals matter most.
Raw materials / Bulk
Price and reliability driven. Contract-supply intent beats one-off RFQs.
Custom / Engineered
Datasheet and sample stage is decisive. Engineering sign-off gates the order.
MRO / Spares
Urgency and availability signal a serious, fast-closing buyer.
07From RFQ to PO
See the pipeline narrow, and where orders leak.
Every RFQ is graded, so you can watch the cohort move from enquiry to quoted to PO, and see which grade band is stalling between quoted and sampled.
Order funnel · illustrative
Lead grades
77 leads
Grade A and B are the orders to protect. The Missed Opportunity Engine flags stalled quotes before they expire.
08What a stalled quote costs
Put a rupee figure on the orders drifting away.
Assumes ~10% of those cold-but-serious leads would have converted. Illustrative estimate to size the leak, not a promise of recovered revenue.
See this on your own leads
Leadkaun grades your real leads A to F the same day and prices what is going cold. Free forever on 1 user and 100 active leads.
Industry benchmark
200M+ buyers,
one RFQ, many vendors.
IndiaMART alone connects 8M+ suppliers with 200M+ registered buyers and holds a majority of India's online B2B enquiry traffic.
Source · IndiaMARTIndustrial buyers fire the same RFQ to several suppliers at once, so the vendor who quotes first and keeps chasing through the long evaluation cycle typically lands the order, more than any single price.
First quote
Sets the reference the buyer compares to
90+ days
Holding the thread beats one low price
Field notes
The day-15 signal has to be recorded
Leadkaun scores every RFQ, holds the thread across 180 days, and puts a ₹ figure on the stalled quotes, alongside your CRM or ERP, not instead of it.
09In their words
The order wasn't lost on price. It was lost on a follow-up nobody remembered.
Before
Forty portal enquiries a day, and the one we called first was whoever had messaged most recently.
“We were never short of leads. We were short of an order to work them in. The first morning the queue told us to call a site visit from nine days ago before any of the fresh ones, and that settled an argument we had been having for two years.”
Mandar Deshpande
Director of Sales, Vaastavik Realty
Pune · Real estate
10FAQ
Manufacturing sales questions.
11Manufacturing by city
Localised pages for top manufacturing clusters.
City-level guides with local industrial clusters, order bands, and the marketplaces and dealer networks that convert in each hub.
Keep reading
12Pricing
Flat per account, not per rep.
Add the inside-sales desk and field reps without the bill climbing seat by seat. Priced by team size and active-lead volume, free forever tier, no card, ~17% off on annual.
Starter
₹2,999/month
Up to 10 users · 5,000 leads
Adds the Missed Opportunity Engine — the ₹ going cold, priced.
Start StarterGrowth
₹7,999/month
Up to 30 users · 25,000 leads
Adds rep tracking, AI Learning and advanced analytics.
Start GrowthEnterprise, more than 75 users
Unlimited users, workspaces and leads on dedicated infrastructure, with SSO, private cloud and a success manager.
Ready when you are
Hold the thread all the way to the PO.
Import your IndiaMART, TradeIndia and dealer enquiries. Leadkaun grades every RFQ, ranks the day, and surfaces stalled quotes, the same day you start.
Free ₹0 · no card · same-day setup · runs alongside your ERP