Research
Sales data, honestly sourced.
We publish benchmark reports on how B2B sales actually works. Every figure carries a numbered citation to its original study, and where a widely-quoted stat can't be traced back to real research, we say so instead of repeating it.
Current report
Indian B2B Sales & Lead Management Benchmarks (2026)
Sales teams lose more revenue to slow, inconsistent follow-up than to any pricing or product gap, but the claim is only worth as much as the evidence behind it. This report compiles the most credible public research on lead response, follow-up, WhatsApp adoption in India, and how reps actually spend their week. Every figure links to its original source. Where a widely-circulated stat couldn't be traced to rigorous research, we've flagged or omitted it.
- 7× / 60×
- Harvard Business Review
- ~42 hrs
- Harvard Business Review
- 100× / 21×
- MIT & InsideSales.com
- 7%
- Drift
How we source
Sales content runs on statistics nobody has checked. The same four numbers get quoted for a decade, each time one citation further from a study anyone has read, and half of them trace back to a vendor blog post with no method attached.
So every figure we publish carries a bracketed number that resolves to a named study, its publishing organisation and its year, at the foot of the report. Where two studies are routinely conflated, we separate them and say what each actually measured. Where a widely-circulated stat cannot be traced to rigorous research, we flag it or leave it out rather than repeat it.
We build sales software, so we have an obvious interest in findings about follow-up discipline. That is exactly why the sources are listed: you should be able to check us. The same standard applies to our product claims.
Ready when you are
Data is the argument. The queue is the answer.
Leadkaun operationalises what this research keeps finding: reach the right lead first, and keep reaching them. Import a CSV and see it on your own pipeline.
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