Lead Scoring Engine
How Leadkaun grades
every lead. A–F, in real time.
Not all leads are equal. Leadkaun scores every lead on three independent dimensions, Fit, Intent and Quality, and turns them into one grade with one action. Below is the real thing, not a diagram.
Sample lead
Textile exporter enquiry
Surat · replied on WhatsApp
Fit
78/100
Intent
71/100
Quality
82/100
All three scores clear the Grade A threshold, so this one goes to the top of the queue.
01The live product
Open a lead and see the score for real.
This is the actual product, not a video. It opens on a lead's page with its live Fit, Intent and Quality breakdown. Log a call or a WhatsApp reply and watch the grade and the Priority Queue re-rank.
Lead3Priya Sharma
Sunrise RealtyWebsite formQualified
₹42L
Expected
Lead Score
Fit
33/40
Intent
22/30
Quality
26/30
Total 81/100 · Grade A needs Fit 65, Intent 60, Quality 60
Inquiry / Notes
Asked for pricing on WhatsApp
Lead imported and graded
on arrival
Details
Phone
+91 981000 100021
priya@sunriserealty.in
Source
Website form
Assigned to
Aditya Rane
Added
14 Apr
First contact
not yet
Score Evolution
Quick answer
How does Leadkaun's lead scoring work?
Leadkaun grades every lead A–F in real time from three independent 0–100 scores — Fit (ICP match), Intent (live engagement, which decays when a lead goes silent) and Quality (data reliability). A published threshold matrix turns the three into one grade, Quality below 20 forces F, and each grade maps to a fixed next action.
02Anatomy of a grade
Three scores in. One grade, one action out.
The exact score bars a rep sees on a lead. Illustrative leads, real scoring logic.
Sample lead
Textile exporter enquiry
Surat
Fit
78/100
Intent
71/100
Quality
82/100
Strong ICP match, replied on WhatsApp this morning, and the phone and email are clean. All three scores clear the Grade A bar.
Sample lead
D2C brand enquiry
Jaipur
Fit
62/100
Intent
34/100
Quality
70/100
Good fit and usable data, but silent for a week so Intent has decayed. A nurture cadence, not a drop-everything call.
Sample lead
Web form, no company
unknown
Fit
55/100
Intent
40/100
Quality
12/100
Looks average on Fit and Intent, but the phone number is invalid. Quality under 20 caps it to F, whatever the other two say.
The bar on each score fills toward 100. Quality below 20 forces Grade F, whatever Fit and Intent say.
03Three independent scores
Fit. Intent. Quality.
Each score is 0–100, independent and auditable. Together they determine the grade.
Fit Score
How well the lead matches the ICP you set. It only moves when new firmographic information arrives.
- Industry match30 pts
- Geography20 pts
- Business type20 pts
- Role / decision-maker15 pts
- Budget signal15 pts
Intent Score
How engaged the lead is right now. It spikes on signals and decays with silence.
- Source baselinebase
- Call answered, interested+20 pts
- WhatsApp reply+10 pts
- Meeting booked+25 pts
- Silent ≥ 1 day−3 / day
Quality Score
Is the data usable? Below 20 forces Grade F and drops the lead out of the queue.
- Valid phone30 pts
- Valid email15 pts
- Company name15 pts
- Inquiry clarity20 pts
- Source reliability10 pts
04The Grade Matrix
Every grade maps to a fixed action.
The same matrix every rep sees. The action is a fixed map, not an AI suggestion, so it is predictable.
05The intent decay rule
Silent leads drop automatically.
Without decay, a Grade A lead from two weeks ago stays Grade A forever, while newly-hot leads wait below it. That is how real teams lose deals.
With decay, silence has consequences. Intent drops −3 pts / dayafter the engagement threshold, so last week's Grade A becomes a B by Wednesday. A re-engagement signal spikes it back up.
06Import to graded
A list comes back as a distribution, not a pile.
Import a CSV and the whole account comes back graded. Instead of scrolling a flat list, you see how many A, B and C leads you actually have, and where the effort should go first.
Lead grades
77 leads
Illustrative distribution.
07Confidence & freshness
A thin lead is not a bad lead.
A rep opens a lead with a first name and a mobile number and nothing else. Most systems score it low, which says the lead is weak. That is usually the wrong claim, the honest position is that there is not enough here to judge yet. So Leadkaun keeps two readings apart from the grade.
Confidence
How much we actually know
Separate from the grade. A weighted read across eight fields, with a prioritised list of what to ask for next, so a thin lead becomes a qualifying call instead of a shrug.
Next, ask for: company budget band
Freshness
How current the signal is
A list collected months ago and imported this morning looks identical to a fresh enquiry until something says otherwise. Every lead carries an ageing band that keeps moving.
Ageing band
Both readings are visible on the lead and frozen into the score timeline whenever a grade changes. See the full guide to lead data trust.
08FAQ
Questions about scoring.
09Works with
Scoring is step one. Here's what it connects to.
Priority Queue
Scoring's other half, the graded leads ranked into one list of who to call next.
Missed Opportunity Engine
Stale Grade A leads get a rupee value, the ₹ at risk rolled up per rep and per source.
Intake Intelligence
The Quality Score upstream, check a lead list for junk, duplicates and bad numbers before you import it.
10In their words
Nobody switches over a score. They switch over one lead they lost.
Before
Forty portal enquiries a day, and the one we called first was whoever had messaged most recently.
“We were never short of leads. We were short of an order to work them in. The first morning the queue told us to call a site visit from nine days ago before any of the fresh ones, and that settled an argument we had been having for two years.”
Mandar Deshpande
Director of Sales, Vaastavik Realty
Pune · Real estate
Product mechanics, published in full at /methodology
A–F
Every lead graded, in real time
3 scores
Fit, Intent and Quality, published weights
Same day
To your first graded lead
Flat ₹
Priced per account, not per seat
11 · Ready when you are
See your leads graded the same day.
Import a CSV and Leadkaun grades every lead A–F within the hour. Free tier, no card, live the same day.
Free ₹0 · no card · same-day setup