LeadkaunLeadkaun
Lead Scoring Engine

Grade A–F. In real time.
Three scores. One answer.

Not all leads are equal. Leadkaun scores every lead on three independent dimensions — Fit, Intent, Quality — in real time. Your rep always knows who to call first.

Start free trial→See Priority Queue

Quick answer

What is lead scoring and how does Leadkaun's engine work?

Lead scoring ranks each lead by likelihood to convert. Leadkaun grades every lead A–F in real time across three independent scores — Fit (ICP match), Intent (live engagement, which decays when a lead goes silent), and Quality (data reliability). Reps work Grade A first; weights are transparent and auditable.

01Three independent scores

Fit. Intent. Quality.

Each score is 0–100. Independent. Auditable. Together they determine the grade.

Score

Fit Score

0 – 100
  • Industry match30 pts
  • Geography20 pts
  • Business type20 pts
  • Role / decision-maker15 pts
  • Budget signal15 pts
Score

Intent Score

0 – 100
  • Source baselinebase
  • Call signal+15 pts
  • WhatsApp reply+10 pts
  • Meeting booked+25 pts
  • Silent ≥ 1 day−3 / day
Score

Quality Score

0 – 100
  • Valid phone30 pts
  • Valid email15 pts
  • Company name15 pts
  • Inquiry clarity20 pts
  • Source reliability10 pts
02The Grade Matrix

Every grade maps to a specific action.

The matrix below is the same one every rep sees. No hidden AI. No surprises.

Grade
Condition
Rep action
A
Fit ≥ 65 · Intent ≥ 60 · Quality ≥ 60
Call within 24 hours
B
Fit ≥ 55 · Intent ≥ 40 · Quality ≥ 50
Follow up within 48 hours
C
Fit ≥ 40 · Intent ≥ 25 · Quality ≥ 35
Weekly nurture cadence
D
Fit ≥ 20 · Intent ≥ 10 · Quality ≥ 20
Low priority
F
Quality < 20 (junk / incomplete data)
Auto-discarded
03The intent decay rule

Silent leads drop automatically.

Without decay, a Grade A lead from two weeks ago stays Grade A forever, while newly-hot leads wait below. That's how real teams lose deals.

With decay, silence has consequences. Intent drops −3 pts / day after the engagement threshold. The Grade A from last week becomes a B by Wednesday. Re-engagement spikes it back up.

Example
Day 0 · initial contactGrade A · Intent 74
Day 5 · silenceGrade A · Intent 59
Day 8 · still silentGrade B · Intent 50
Day 9 · WA reply +10Grade A · Intent 60
04FAQ

Questions about scoring.

05Works with

Scoring is step one. Here's what it connects to.

Priority Queue

Works hand-in-hand with scoring — rank the graded leads and serve them top-down.

Missed Opportunity Engine

Stale Grade A leads get a rupee value. ₹ at risk rolled up per rep and per source.

Lead Quality Analysis

The Quality Score, deeper — per-source reliability, junk detection, deduplication.

Illustrative model — typical figures for an Indian B2B team, not customer results

₹18L
modelled ₹ recovered · 30 days
3.4×
follow-up rate lift · week 1
same day
to first graded lead
A–F
every lead graded, in real time
See it in Leadkaun

See your leads graded A–F, live.

Scoring feeds a Priority Queue that ranks by grade and surfaces the ₹ at risk in real rupees — the working screen your reps open every morning.

Start free trial→Get started free →
06Ready when you are

See your leads graded the same day.

Import a CSV. Leadkaun grades every lead A–F by the end of the hour. Free for 14 days.

Start free trial→Create free account