Buyer's guide
Updated 2026-07
We build one of these
Best WhatsApp CRM Software in India (2026)
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01The read
What you actually need to decide.
Overview
Quick answer
What is the best WhatsApp CRM in India?
It depends on the job. For turning WhatsApp replies into ranked sales signals, Leadkaun logs each exchange in 3 taps and feeds it into real-time lead grading. For high-volume broadcasts and WhatsApp Business API campaigns, dedicated platforms like AiSensy or Interakt fit better. TeleCRM and Kylas offer WhatsApp inside a fuller CRM.
How we judged
- Is it a sales CRM or a broadcast/marketing platform? (Different categories.)
- How WhatsApp is used, ranked sales signal, chat log, or bulk messaging
- Whether it needs the WhatsApp Business API (and its per-message costs)
- Pricing model and India fit
- Lead scoring and prioritisation, if any
02The ranking
5 tools, ranked and reasoned.
Every entry carries a watch-out, including ours. Where we do not belong in a category, we are not ranked in it.
- 01Our pick
Leadkaun
WhatsApp as a first-class, ranked sales signal.
Best for
- B2B teams that want WhatsApp activity to drive who reps call next.
Pricing
- Flat per account, from Free; no WhatsApp API required.
Why
- Reps log each WhatsApp exchange in 3 taps (stage, intent, outcome), which feeds the Intent Score and can push a Grade C lead to Grade A in real time. Works with any regular WhatsApp account, no BSP stack needed.
Watch-out
- It is not a bulk-broadcast tool. If your need is sending thousands of template messages, pair it with a WhatsApp API platform.
- 02
TeleCRM
Telecalling + WhatsApp automation for high-volume teams.
Best for
- Inside-sales and calling teams that also run WhatsApp follow-ups.
Pricing
- ₹799/user/mo (annual) + add-ons (verify 2026).
Why
- Strong, affordable WhatsApp automation, a built-in dialer, and multi-platform lead capture.
Watch-out
- Per-user plus add-ons (Chat Sync, WhatsApp API setup); no intent-based lead grading.
- 03
Kylas
Native WhatsApp inside a full India-first CRM.
Best for
- Teams wanting WhatsApp alongside a complete CRM, at unlimited users.
Pricing
- Flat ~₹12,999/mo, unlimited users (verify 2026).
Why
- Native WhatsApp Business integration on paid tiers plus full lead management.
Watch-out
- Flat rate is pricey for small teams; scoring is rule-based.
- 04
Zoho Bigin
Cheapest way to get native WhatsApp in a CRM.
Best for
- Micro-teams that want WhatsApp + a light pipeline on a budget.
Pricing
- Per user, from ~₹400/user/mo (verify 2026).
Why
- Native WhatsApp Business from the entry tier at a very low price.
Watch-out
- No real scoring or prioritisation engine.
- 05
AiSensy / Interakt / Wati
WhatsApp Business API broadcast & marketing platforms.
Best for
- Bulk campaigns, notifications, chatbots, and click-to-WhatsApp ads at scale.
Pricing
- Platform fee + Meta per-conversation charges.
Why
- Purpose-built for WhatsApp Business API broadcasts, templates, chatbots, catalogues.
Watch-out
- These are messaging platforms, not sales CRMs. They broadcast and automate, but don't grade or prioritise leads for your reps. Often used alongside a sales CRM.
03FAQ
Common questions.
Questions
How this ranking is made
Reviewed 2026-07
We build one of the tools in this category, so treat this page accordingly. What we can offer instead of neutrality is a published method and a willingness to exclude ourselves.
Rankings are built from the criteria listed above, applied in the same order to every tool. Pricing is read from each vendor's public pricing page at the review date, in the currency they actually charge, not converted to make a comparison flatter. Capability claims come from vendor documentation, and where a capability is tier-gated we say so rather than crediting the product as a whole.
Where Leadkaun does not belong in a category, it is not ranked. Our lead routing guide ranks five competitors and excludes us entirely, because we do not do rules-based routing. Claims we make about our own product are checked against the shipping code, see our methodology.
No vendor pays for placement here, and none of these links is affiliate-compensated.
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