Buyer's guide
Updated 2026-07
We build one of these
Best Real Estate CRM Software in India (2026)
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01The read
What you actually need to decide.
Overview
Quick answer
What is the best CRM for real estate in India?
For developers and brokers whose problem is slow follow-up on portal enquiries, Leadkaun grades every enquiry and surfaces the hottest buyers first, with WhatsApp logging and ₹-at-risk alerts. Sell.Do suits large developers wanting deep real-estate workflows, and LeadSquared suits very high portal-lead volumes.
How we judged
- Speed to lead does it get reps to fresh enquiries fast?
- Portal lead handling (99acres, MagicBricks, Housing) and WhatsApp
- Prioritisation does it rank enquiries by likelihood to book a site visit?
- Fit for developer vs broker vs channel-partner workflows
- Pricing and India fit
02The ranking
5 tools, ranked and reasoned.
Every entry carries a watch-out, including ours. Where we do not belong in a category, we are not ranked in it.
- 01Our pick
Leadkaun
Grades and queues property enquiries by likelihood to convert.
Best for
- Developers and brokers losing site visits to slow follow-up.
Pricing
- Flat per account, from Free.
Why
- Every enquiry is graded A–F on project fit, location match, and engagement; the Priority Queue surfaces the buyers most likely to book today; WhatsApp site-visit coordination is logged in 3 taps; stale enquiries surface with ₹ at risk.
Watch-out
- It's a behaviour-first lead engine, not a full property-inventory/booking ERP, pair it with your inventory system if you need one.
- 02
Sell.Do
Purpose-built real-estate CRM (from the makers of Kylas).
Best for
- Larger developers wanting deep, real-estate-specific workflows.
Pricing
- Custom/enterprise (verify 2026).
Why
- Built specifically for real estate, with sales, marketing, and post-sales modules.
Watch-out
- Heavier and more enterprise-leaning; more than a small brokerage usually needs.
- 03
LeadSquared
High-volume portal lead capture and routing.
Best for
- Teams processing very high volumes of portal and ad leads.
Pricing
- Per user, INR.
Why
- Strong lead capture, distribution, and marketing automation at volume.
Watch-out
- Activity-focused rather than behaviour-focused; cost and complexity climb.
- 04
Zoho CRM
Customisable general CRM adapted for real estate.
Best for
- Teams that want to configure their own real-estate pipeline.
Pricing
- Per user, INR.
Why
- Highly customisable with a large ecosystem.
Watch-out
- Not real-estate-specific out of the box; rep adoption is the usual hurdle.
- 05
Kylas
India-first CRM, unlimited users.
Best for
- Growing brokerages that want no per-seat cost.
Pricing
- Flat ~₹12,999/mo (verify 2026).
Why
- Unlimited users, native WhatsApp, guided onboarding.
Watch-out
- Pricey for small teams; scoring is rule-based, not response-time-driven.
03FAQ
Common questions.
Questions
How this ranking is made
Reviewed 2026-07
We build one of the tools in this category, so treat this page accordingly. What we can offer instead of neutrality is a published method and a willingness to exclude ourselves.
Rankings are built from the criteria listed above, applied in the same order to every tool. Pricing is read from each vendor's public pricing page at the review date, in the currency they actually charge, not converted to make a comparison flatter. Capability claims come from vendor documentation, and where a capability is tier-gated we say so rather than crediting the product as a whole.
Where Leadkaun does not belong in a category, it is not ranked. Our lead routing guide ranks five competitors and excludes us entirely, because we do not do rules-based routing. Claims we make about our own product are checked against the shipping code, see our methodology.
No vendor pays for placement here, and none of these links is affiliate-compensated.
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