Source Truth Card
metricsAn Analytics Dashboard card ranking every lead source by ₹ won, not by lead count, so agencies that send junk get dethroned by ones that send Grade A.
In practice
Source Truth is the dashboard card that answers 'which agency/channel is actually worth paying for?'. Instead of ranking sources by lead volume (which rewards junk senders), Source Truth ranks by ₹ won from that source over the last 90 days. The top-ranked source might send 50 leads a month (not 500), but they're Grade A + close at 15%. Managers use this monthly to kill bad spend fast.
- 1.
'99acres: ₹3.2Cr closed last quarter'.
- 2.
'Agency X: 500 leads sent, ₹0 closed, kill the spend'.
→Check it yourself
How to tell where you actually stand.
Source data decays quietly, and every downstream conclusion inherits the error.
- 01Pull last quarter's leads grouped by source and look for the unknown or other bucket.
- 02Check whether it is growing.
- 03A growing unknown bucket means your channel spending decisions are being made on a shrinking share of the truth.
See also
How Leadkaun uses this
Lead ScoringNeighbouring terms
Ready when you are
Stop defining. Start scoring.
Leadkaun turns source truth card from a definition into something your reps see every morning. Setup the same day, no card.
Free forever · 1 user · 100 leads · No card