Source Truth Card
Short definition
An Analytics Dashboard card ranking every lead source by ₹ won — not by lead count — so agencies that send junk get dethroned by ones that send Grade A.
How teams actually use it.
Source Truth is the dashboard card that answers 'which agency/channel is actually worth paying for?'. Instead of ranking sources by lead volume (which rewards junk senders), Source Truth ranks by ₹ won from that source over the last 90 days. The top-ranked source might send 50 leads a month (not 500), but they're Grade A + close at 15%. Managers use this monthly to kill bad spend fast.
Three ways it shows up.
- 01
'99acres: ₹3.2Cr closed last quarter'.
- 02
'Agency X: 500 leads sent, ₹0 closed — kill the spend'.
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Stop defining. Start scoring.
Leadkaun puts these concepts into practice — A–F grading, Priority Queue, Missed ₹. Setup the same day.