Confidence Score

Confidence answers a different question from the grade. The grade says how good a lead looks; confidence says how much information that judgement rests on. A lead with a company, a designation, a location and a budget can be graded with some assurance. A lead with a first name and a mobile number might be the best opportunity in the pipeline, and the honest position is that there is not yet enough to say, scoring it low would claim it is weak, which is a different and less truthful statement than admitting ignorance. Leadkaun computes confidence from eight weighted fields and returns a prioritised list of what to ask for next, so a rep with a thin lead knows exactly which two questions would move it. It is computed on demand rather than stored, and snapshotted onto the score timeline whenever a grade changes.

1. 1.

   A lead with only a name and phone number can still be Grade B, but at low confidence. The next call is a qualifying call.

2. 2.

   Adding company and designation typically moves confidence more than any other two fields.