Score Evolution
metricsAn append-only timeline of every score change on a lead, with grade, confidence and all three sub-scores frozen as they were at that moment.
In practice
Scores that move without explanation are scores nobody trusts. If a rep opens a lead that was Grade A yesterday and finds it Grade C today, the useful response is not reassurance. It is showing them what happened. Leadkaun writes every score change to a timeline that is only ever appended to, freezing the grade, the confidence reading and all three sub-scores at each event. A drop traces back to its cause: intent decayed after a fortnight of silence, a duplicate was detected, or the customer profile changed and the whole book was re-graded. This is also the honest answer to the question buyers ask and vendors usually dodge, what happens if your scoring is wrong. A frozen history is what lets you go back and check whether the grades predicted the outcomes.
- 1.
A Grade A lead drops to B after two weeks of silence; the timeline shows intent decay, not a scoring error.
- 2.
After an ICP change, the timeline shows which leads were re-graded and by how much.
→Check it yourself
How to tell where you actually stand.
A grade is a snapshot; the change between snapshots is usually the more useful signal.
- 01Pick five leads that converted and five that went cold.
- 02Reconstruct what you knew about each a fortnight before the outcome.
- 03If you cannot reconstruct it, you cannot yet learn from the difference.
See also
How Leadkaun uses this
Score EvolutionNeighbouring terms
Ready when you are
Stop defining. Start scoring.
Leadkaun turns score evolution from a definition into something your reps see every morning. Setup the same day, no card.
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