Analytics Dashboard
Short definition
The single view of pipeline health, grade distribution, ₹ at risk, source performance, response times, and rep behaviour, in one place.
01In practice
How teams actually use it.
A sales analytics dashboard is only useful if it answers a decision. Most report totals, leads this month, calls made, deals won, which describe the past without suggesting an action. The versions worth opening daily report distributions and money: how leads split across Grades A–F, how much revenue is at risk from stale leads right now, which sources produce Grade A versus junk, and where response time is slipping by rep. Reporting in rupees rather than percentages matters here, because a manager can act on '₹18 lakh at risk in Grade A' in a way they cannot act on 'conversion down 4%'. In Leadkaun this feeds the Morning Brief, so the numbers arrive rather than waiting to be looked up.
02Worked examples
Three ways it shows up.
- 01
Source performance by grade shows which channel produces buyers and which produces volume.
- 02
₹ at risk by rep shows where a manager's next coaching hour should go.
Go deeper on analytics dashboard
03Check it yourself
How to tell where you actually stand.
A report nobody acts on costs more than no report at all.
- 01List the dashboards your team can open.
- 02For each, name one decision made because of it in the last month.
- 03Any with no answer are consuming attention and paying nothing back.
04Related terms
Neighbours in the glossary.
₹ at Risk
The total rupee value of stale leads across your pipeline, the leading indicator of revenue leakage.
Morning Brief
A daily 8:30 AM IST email to each rep and manager, ₹ at risk today, top Grade A leads, overdue follow-ups.
Sales Rep Tracking
Measuring what reps actually do, calls made, follow-ups completed, response time, leads worked, rather than only what they close.
Loss Analysis
An Analytics card showing stale leads by ₹ value and by rep manager's 1:1 prep material.
Source Truth Card
An Analytics Dashboard card ranking every lead source by ₹ won, not by lead count, so agencies that send junk get dethroned by ones that send Grade A.
→From definitions to doing
Stop defining. Start scoring.
Leadkaun puts these concepts into practice, A–F grading, Priority Queue, Missed ₹. Setup the same day.