₹ at Risk
Short definition
The total rupee value of stale leads across your pipeline — the leading indicator of revenue leakage.
How teams actually use it.
₹ at Risk is the aggregate cost of every stale lead in your pipeline. Computed as (avg deal value × grade-specific conversion rate) summed across all overdue Grade A, B, and C leads. For a typical 10-rep Indian B2B SMB, baseline ₹ at Risk sits at ₹2–5 lakh/week once Leadkaun has been running for 30 days. When a team first sees the number, it's often ₹8–15 lakh because backlog has accumulated.
Three ways it shows up.
- 01
10-rep EdTech team, 40 Grade A stale at ₹16.5k each = ₹6.6L at risk this week.
- 02
Same team after 30 days on Leadkaun: ₹2.1L at risk, ₹4.5L recovered.
Neighbours in the glossary.
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Stop defining. Start scoring.
Leadkaun puts these concepts into practice — A–F grading, Priority Queue, Missed ₹. Setup the same day.