Leadkaun

₹ at Risk

metrics

The total rupee value of stale leads across your pipeline, the leading indicator of revenue leakage.

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In practice

₹ at Risk is the aggregate cost of every stale lead in your pipeline. Computed as (avg deal value × grade-specific conversion rate) summed across all overdue Grade A, B, and C leads. For a typical 10-rep Indian B2B SMB, baseline ₹ at Risk sits at ₹2–5 lakh/week once Leadkaun has been running for 30 days. When a team first sees the number, it's often ₹8–15 lakh because backlog has accumulated.

  1. 1.

    10-rep EdTech team, 40 Grade A stale at ₹16.5k each = ₹6.6L at risk this week.

  2. 2.

    Same team after 30 days on Leadkaun: ₹2.1L at risk, ₹4.5L recovered.

→Check it yourself

How to tell where you actually stand.

Pipeline value is a forecast; value at risk is a warning, and most teams only track the first.

  1. 01Take your open pipeline and separate the deals that have moved this month from those that have not.
  2. 02Price the second group using your own average deal size.
  3. 03If that figure surprises you, it has been growing unobserved.

See also

How Leadkaun uses this

Missed Opportunity Engine

Ready when you are

Stop defining. Start scoring.

Leadkaun turns ₹ at risk from a definition into something your reps see every morning. Setup the same day, no card.

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Free forever · 1 user · 100 leads · No card