What is an SQL (Sales-Qualified Lead)?
TL;DR
An SQL is a lead that crosses the sales-ready thresholds — its Fit and Intent scores both clear the cut-offs you set (defaults 55 and 45). In Leadkaun, crossing SQL immediately alerts the assigned rep with a realtime in-app toast and an email.
Here's the detail.
SQL (Sales-Qualified Lead) marks the moment a lead is ready for human sales engagement. Unlike MQL (marketing-qualified), SQL requires direct buying intent — a booked demo, a concrete pricing question, a meeting scheduled. Leadkaun alerts the assigned rep the moment the SQL thresholds are crossed — a realtime in-app toast plus an email — closing the response-time gap that kills most hot leads. You set the Fit and Intent thresholds at the account level (defaults 55 and 45).
Teams also ask.
What is a Grade A lead?
A Grade A lead is the highest-priority lead grade. In Leadkaun, Grade A requires Fit ≥ 65, Intent ≥ 60, and Quality ≥ 60. Grade A leads should be called within 24 hours — they convert at materially higher rates than lower grades when contacted in that window.
What is an MQL (Marketing-Qualified Lead)?
An MQL is a lead qualified by marketing behaviour (content downloads, webinar attendance, pricing page visits) but not yet sales-ready. Upstream of SQL in the B2B funnel.
What is Intent Score?
Intent Score (0–100) measures engagement with time decay. Source baseline + call (+15) + WhatsApp reply (+10) + meeting (+25). Decays −3 points/day after crossing threshold. This is what keeps stale leads from lingering at Grade A forever.
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