What is an SQL (Sales-Qualified Lead)?
Short answer
An SQL is a lead that crosses the sales-ready thresholds. Its Fit and Intent scores both clear the cut-offs you set (defaults 55 and 45). In Leadkaun, crossing SQL immediately alerts the assigned rep with a realtime in-app toast and an email.
The long answer
SQL (Sales-Qualified Lead) marks the moment a lead is ready for human sales engagement. Unlike MQL (marketing-qualified), SQL requires direct buying intent, a booked demo, a concrete pricing question, a meeting scheduled. Leadkaun alerts the assigned rep the moment the SQL thresholds are crossed, a realtime in-app toast plus an email, closing the response-time gap that kills most hot leads. You set the Fit and Intent thresholds at the account level (defaults 55 and 45).
→Check it yourself
How to tell where you actually stand.
A handoff definition works only if both sides apply it identically.
- 01Have sales and marketing independently mark which of twenty recent leads were sales-ready.
- 02Compare the lists.
- 03The disagreement is the actual source of the recurring monthly argument.
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