What is Intent Score?
TL;DR
Intent Score (0–100) measures engagement with time decay. Source baseline + call (+15) + WhatsApp reply (+10) + meeting (+25). Decays −3 points/day after crossing threshold. This is what keeps stale leads from lingering at Grade A forever.
Here's the detail.
Intent Score is the dynamic half of lead scoring. It rises when leads engage (call answered, WhatsApp reply, meeting booked, pricing page revisit) and decays when they go silent. The decay is the critical bit — it's what makes 'Grade A lead from last week' automatically drop to Grade B or C without any manager intervention. Decay floors at the source baseline so a referral never drops below a cold ad click.
Teams also ask.
What is Fit Score?
Fit Score (0–100) measures how well a lead matches your Ideal Customer Profile. Weights: industry (30) + geography (20) + business type (20) + role (15) + budget (15). Fit is static — it doesn't change unless new ICP info arrives.
What is Intent Decay?
Intent Decay is the automatic drop in a lead's Intent Score over time with no engagement — typically −3 points per day after crossing a threshold. Prevents stale leads from lingering at Grade A forever.
What is an SQL (Sales-Qualified Lead)?
An SQL is a lead that crosses the sales-ready thresholds — its Fit and Intent scores both clear the cut-offs you set (defaults 55 and 45). In Leadkaun, crossing SQL immediately alerts the assigned rep with a realtime in-app toast and an email.
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Your reps open their queue tomorrow.
Setup the same day. 14-day free trial. No credit card required.