Q&A

What is a Grade A lead?

TL;DR

A Grade A lead is the highest-priority lead grade. In Leadkaun, Grade A requires Fit ≥ 65, Intent ≥ 60, and Quality ≥ 60. Grade A leads should be called within 24 hours — they convert at materially higher rates than lower grades when contacted in that window.

01The full answer

Here's the detail.

Grade A represents your hottest, most qualified leads — strong ICP match, recent buying intent, reliable data. Response time matters enormously: a Grade A lead contacted within the hour is far more likely to convert than a day-later callback (HBR). Leadkaun surfaces Grade A leads at the top of the Priority Queue and sends a Morning Brief email at 8:30 AM IST listing the day's Grade A callbacks with ₹ at risk. Industry SLA examples: real estate under an hour, EdTech 2 hr, BFSI 4 hr.

02See it in the product

Where this lives in Leadkaun.

See it in Leadkaun

This is the product behind the page.

Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.

Your reps open their queue tomorrow.

Setup the same day. 14-day free trial. No credit card required.