What is an MQL (Marketing-Qualified Lead)?
TL;DR
An MQL is a lead qualified by marketing behaviour (content downloads, webinar attendance, pricing page visits) but not yet sales-ready. Upstream of SQL in the B2B funnel.
Here's the detail.
MQL represents leads who have engaged with marketing enough to warrant nurture, but haven't yet shown direct buying intent. For Indian B2B SMBs with thin marketing motions, MQL may be a smaller category — many leads arrive through paid ads, referrals, or aggregators with clearer intent signals that skip directly to SQL. The MQL→SQL transition is exactly where a Priority Queue and Morning Brief earn their keep.
Teams also ask.
What is an SQL (Sales-Qualified Lead)?
An SQL is a lead that crosses the sales-ready thresholds — its Fit and Intent scores both clear the cut-offs you set (defaults 55 and 45). In Leadkaun, crossing SQL immediately alerts the assigned rep with a realtime in-app toast and an email.
What is lead scoring?
Lead scoring is a system that ranks every lead by how likely they are to convert. Modern scoring uses three independent scores — Fit (ICP match), Intent (engagement), Quality (data reliability) — that combine into a Grade A–F. Unlike qualification (a yes/no gate), scoring is continuous and updates with every signal.
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Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
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