Leadkaun

SQL (Sales-Qualified Lead)

lifecycle

A lead whose Intent Score has crossed the sales-ready threshold, typically triggering an immediate alert to the assigned rep.

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In practice

A Sales-Qualified Lead (SQL) is a lead that has demonstrated enough buying intent to warrant immediate sales engagement. In Leadkaun, SQL is the moment Intent Score crosses a configurable threshold, typically when a lead hits Grade A combined with a recent meaningful signal (meeting booked, concrete question). When the SQL threshold is crossed, the rep gets an alert within 60 seconds. This closes the response-time gap that kills most hot leads.

  1. 1.

    Grade B lead books a demo call → Intent +25 → crosses SQL threshold → rep alert within 60s.

  2. 2.

    WhatsApp reply 'I want to buy' triggers intent-specific rule → SQL.

→Check it yourself

How to tell where you actually stand.

A handoff definition only works if both sides would apply it the same way.

  1. 01Take twenty recent leads and have sales and marketing independently mark which were sales-ready.
  2. 02Compare the two lists.
  3. 03Disagreement here is why handoff arguments recur every month. The definition is not shared, only assumed.

See also

How Leadkaun uses this

Lead Scoring

Ready when you are

Stop defining. Start scoring.

Leadkaun turns sql (sales-qualified lead) from a definition into something your reps see every morning. Setup the same day, no card.

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