SQL (Sales-Qualified Lead)
Short definition
A lead whose Intent Score has crossed the sales-ready threshold — typically triggering an immediate alert to the assigned rep.
How teams actually use it.
A Sales-Qualified Lead (SQL) is a lead that has demonstrated enough buying intent to warrant immediate sales engagement. In Leadkaun, SQL is the moment Intent Score crosses a configurable threshold — typically when a lead hits Grade A combined with a recent meaningful signal (meeting booked, concrete question). When the SQL threshold is crossed, the rep gets an alert within 60 seconds. This closes the response-time gap that kills most hot leads.
Three ways it shows up.
- 01
Grade B lead books a demo call → Intent +25 → crosses SQL threshold → rep alert within 60s.
- 02
WhatsApp reply 'I want to buy' triggers intent-specific rule → SQL.
Neighbours in the glossary.
Grade A
The highest-priority lead grade. In Leadkaun, a Grade A requires Fit ≥ 65, Intent ≥ 60, and Quality ≥ 60. Rep SLA: call within 24 hours.
Intent Score
A 0–100 score measuring how engaged a lead is, with time-based decay. Source baseline + call (+15) + WhatsApp reply (+10) + meeting (+25) — minus 3 points/day after engagement threshold.
MQL (Marketing-Qualified Lead)
A lead qualified by marketing behaviour (downloads, webinar signups) but not yet sales-ready.
Lead Scoring
A system that ranks every lead by how likely they are to convert, typically across three dimensions: Fit (ICP match), Intent (engagement), Quality (data reliability).
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Stop defining. Start scoring.
Leadkaun puts these concepts into practice — A–F grading, Priority Queue, Missed ₹. Setup the same day.