Grade A
Short definition
The highest-priority lead grade. In Leadkaun, a Grade A requires Fit ≥ 65, Intent ≥ 60, and Quality ≥ 60. Rep SLA: call within 24 hours.
How teams actually use it.
Grade A represents the hottest, most qualified leads in your pipeline. A Grade A lead matches your Ideal Customer Profile, has shown recent buying intent, and has reliable data. Grade A leads should be worked first every day — they close at materially higher rates than lower grades. Response time matters: Grade A leads contacted within the hour are far more likely to convert than day-later callbacks (HBR).
Three ways it shows up.
- 01
Real estate enquiry from a Tier-1 city with clear budget + recent WhatsApp engagement.
- 02
EdTech parent who filled a form and booked a counsellor call.
Neighbours in the glossary.
Lead Scoring
A system that ranks every lead by how likely they are to convert, typically across three dimensions: Fit (ICP match), Intent (engagement), Quality (data reliability).
Priority Queue
A ranked list of leads per rep, re-ranked in real time as signals arrive — telling the rep exactly who to call next.
SQL (Sales-Qualified Lead)
A lead whose Intent Score has crossed the sales-ready threshold — typically triggering an immediate alert to the assigned rep.
Fit Score
A 0–100 score measuring how well a lead matches your Ideal Customer Profile. Weights: industry (30) + geography (20) + business type (20) + role (15) + budget (15).
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Stop defining. Start scoring.
Leadkaun puts these concepts into practice — A–F grading, Priority Queue, Missed ₹. Setup the same day.