Grade A
scoringThe highest-priority lead grade. In Leadkaun, a Grade A requires Fit ≥ 65, Intent ≥ 60, and Quality ≥ 60. Rep SLA: call within 24 hours.
In practice
Grade A represents the hottest, most qualified leads in your pipeline. A Grade A lead matches your Ideal Customer Profile, has shown recent buying intent, and has reliable data. Grade A leads should be worked first every day. They close at materially higher rates than lower grades. Response time matters: Grade A leads contacted within the hour are far more likely to convert than day-later callbacks (HBR).
- 1.
Real estate enquiry from a Tier-1 city with clear budget + recent WhatsApp engagement.
- 2.
EdTech parent who filled a form and booked a counsellor call.
→Check it yourself
How to tell where you actually stand.
A top grade is only useful if it is scarce enough to change what happens next.
- 01Count how many of last quarter's leads you would have called your best ones.
- 02Compare that against how many your team could realistically call in a day.
- 03If the first number dwarfs the second, the label is describing optimism rather than priority.
See also
How Leadkaun uses this
Lead ScoringNeighbouring terms
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