Intent Score
scoringA 0–100 score measuring how engaged a lead is, with time-based decay. Source baseline + call (+15) + WhatsApp reply (+10) + meeting (+25) minus 3 points/day after engagement threshold.
In practice
Intent Score captures buying readiness. Unlike a static score, Intent rises when leads engage (replies, meetings, website revisits) and decays when they go silent. The decay is critical, it's what makes 'stale Grade A' automatically drop to Grade B without manager intervention. Intent Score floor is the source baseline (a referral starts higher than a cold ad click).
- 1.
A lead who replies to WhatsApp gains +10. If silent for 5 days, drops −15.
- 2.
A meeting-booked signal is +25, often enough to push Grade C to Grade A.
→Check it yourself
How to tell where you actually stand.
Intent should be measured by what a lead did, not by how keen they sounded.
- 01Pick ten leads your reps described as hot last month.
- 02For each, write down the concrete action behind that description, a reply, a callback, a pricing question, a site visit.
- 03Any that have no action behind them were graded on tone of voice.
See also
How Leadkaun uses this
Lead ScoringNeighbouring terms
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