MQL (Marketing-Qualified Lead)
Short definition
A lead qualified by marketing behaviour (downloads, webinar signups) but not yet sales-ready.
How teams actually use it.
An MQL has engaged with marketing (content downloads, webinar attendance, pricing page visits) enough to warrant nurture, but hasn't shown direct buying intent. In the B2B funnel, MQL is upstream of SQL. For Indian B2B SMBs with thin marketing motions, MQL may be a smaller category — most leads arrive through paid ads, referrals, or aggregators with clearer intent signals.
Three ways it shows up.
- 01
Downloaded an ROI calculator — MQL.
- 02
Booked a demo call — SQL (beyond MQL).
Neighbours in the glossary.
SQL (Sales-Qualified Lead)
A lead whose Intent Score has crossed the sales-ready threshold — typically triggering an immediate alert to the assigned rep.
Lead Scoring
A system that ranks every lead by how likely they are to convert, typically across three dimensions: Fit (ICP match), Intent (engagement), Quality (data reliability).
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Stop defining. Start scoring.
Leadkaun puts these concepts into practice — A–F grading, Priority Queue, Missed ₹. Setup the same day.