Grade B
Short definition
The second-highest lead grade — a strong lead that needs nurture. Fit ≥ 55, Intent ≥ 40, Quality ≥ 50. Rep SLA: follow up within 48 hours.
How teams actually use it.
Grade B leads are qualified and interested but not quite hot. They might have a longer sales cycle, partial fit data, or paused engagement. Grade B leads become Grade A when Intent spikes (e.g. a WhatsApp reply) or Fit improves (e.g. budget signal confirmed). Grade B leads should be worked within 48 hours and nurtured on a weekly cadence.
Three ways it shows up.
- 01
A lead who had a great first call but is now comparing options.
- 02
An ICP-fit prospect who hasn't replied yet but visited your pricing page.
Neighbours in the glossary.
Grade A
The highest-priority lead grade. In Leadkaun, a Grade A requires Fit ≥ 65, Intent ≥ 60, and Quality ≥ 60. Rep SLA: call within 24 hours.
Grade C
A nurture-cadence lead. Fit ≥ 40, Intent ≥ 25, Quality ≥ 35. Weekly touches; not daily priority.
Intent Decay
The automatic drop in a lead's Intent Score over time with no engagement — typically −3 points per day after an engagement threshold.
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Stop defining. Start scoring.
Leadkaun puts these concepts into practice — A–F grading, Priority Queue, Missed ₹. Setup the same day.