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Definition

Grade C

Short definition

A nurture-cadence lead. Fit ≥ 40, Intent ≥ 25, Quality ≥ 35. Weekly touches; not daily priority.

01In practice

How teams actually use it.

Grade C leads are qualified but early-stage. They might be researching, not ready to buy, or partially aligned with your ICP. Grade C leads should be on a weekly nurture cadence — not ignored, but not consuming rep time that should go to Grade A. A Grade C can jump to Grade B or A when engagement signals improve.

02Worked examples

Three ways it shows up.

  • 01

    Early-stage B2B SaaS lead who downloaded a whitepaper.

  • 02

    Real estate enquiry from a 2nd-tier city with partial contact info.

How Leadkaun uses this

Lead Scoring

See the product surface built around this concept.

03Related terms

Neighbours in the glossary.

Grade B

The second-highest lead grade — a strong lead that needs nurture. Fit ≥ 55, Intent ≥ 40, Quality ≥ 50. Rep SLA: follow up within 48 hours.

Nurture Cadence

A grade-aware follow-up schedule — Grade A gets 3 touches in week 1; Grade B gets weekly; Grade C gets 2-week nurture.

See it in Leadkaun

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Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.

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