Intent Decay
Short definition
The automatic drop in a lead's Intent Score over time with no engagement — typically −3 points per day after an engagement threshold.
How teams actually use it.
Intent Decay is what keeps the Priority Queue honest. Without decay, old hot leads stay at Grade A forever. With decay, a lead that hit Grade A a week ago but hasn't engaged since automatically drops to Grade B or C, without any manager intervention. When the lead re-engages, Intent spikes back up. Decay floors at the source baseline so a referral never drops below a cold ad click.
Three ways it shows up.
- 01
Grade A lead goes silent 5 days → Intent −15 → drops to Grade B.
- 02
Re-engagement (WhatsApp reply) spikes Intent +10 → back to Grade A.
Neighbours in the glossary.
Intent Score
A 0–100 score measuring how engaged a lead is, with time-based decay. Source baseline + call (+15) + WhatsApp reply (+10) + meeting (+25) — minus 3 points/day after engagement threshold.
Lead Scoring
A system that ranks every lead by how likely they are to convert, typically across three dimensions: Fit (ICP match), Intent (engagement), Quality (data reliability).
Priority Queue
A ranked list of leads per rep, re-ranked in real time as signals arrive — telling the rep exactly who to call next.
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Stop defining. Start scoring.
Leadkaun puts these concepts into practice — A–F grading, Priority Queue, Missed ₹. Setup the same day.