SMB Sales Ops Setup, 90-Day Plan
A founder's 90-day plan for setting up sales ops from scratch, first hire, first tools, first playbook.
- Format
- Framework
- Built for
- Founder
- Cost
- Your email
What this framework is
For Indian founders making their first 2 sales hires. Week-by-week for 90 days: the sales motion to run, the tools to buy (and avoid), the playbook to write, the metrics to track.
Assumes <₹10L/month in sales budget; skips enterprise-grade tooling until later.
Why it matters
Most founders over-buy tools in month 1 and under-build process in month 3. The plan inverts that, minimal tools, maximum process clarity.
Inside
- Week 1–2: Hire profile + compensation structure
- Week 3–4: Tools, what to buy on day 1 (Google Workspace, WhatsApp, Leadkaun) and what to skip (Salesforce, full HubSpot stack)
- Week 5–8: First playbook, pipeline stages, ICP, qualification gates
- Week 9–12: Metrics + accountability system (weekly review, Morning Brief, rep scorecards)
How to run it
3steps, then it's yours.
- 01
Read the plan in one sitting.
- 02
Adapt to your industry (the framework is vertical-agnostic).
- 03
Execute week-by-week; don't jump ahead.
Ready when you are
Skip the manual version.
Everything this framework teaches, Leadkaun does automatically the same day: scoring, Priority Queue, Morning Brief, ₹ at risk. No spreadsheet to maintain.
Free forever · 1 user · 100 leads · No card