ICP Definition Worksheet
A structured worksheet to define your Ideal Customer Profile in under 90 minutes.
- Format
- Template
- Built for
- Founder
- Cost
- Your email
What this template is
Most Indian SMBs can't articulate their ICP beyond 'B2B' or 'Indian companies'. This worksheet walks through the 5 dimensions that matter most, industry, geography, company size, role, budget, with prompts that force specificity. The output is a 1-page ICP doc your whole sales team can use to grade leads consistently.
Why it matters
Without an ICP, 'qualified lead' is a gut feel. With an ICP, it's a repeatable decision. Every rep grading the same lead arrives at the same grade.
Inside
- 5-dimension ICP framework (Industry, Geography, Size, Role, Budget)
- Prompt questions that surface hidden assumptions
- Weighting guide for Fit Score configuration
- Examples from 6 Indian B2B verticals (real estate, EdTech, BFSI, SaaS, manufacturing, healthcare)
- ICP validation checklist
How to run it
4steps, then it's yours.
- 01
Set aside 90 minutes with founder + sales lead.
- 02
Work through the 5 dimensions one by one, with examples.
- 03
Validate against last 10 closed-won deals does your ICP match them?
- 04
Share the 1-page output with your sales team.
Ready when you are
Skip the manual version.
Everything this template teaches, Leadkaun does automatically the same day: scoring, Priority Queue, Morning Brief, ₹ at risk. No spreadsheet to maintain.
Free forever · 1 user · 100 leads · No card