ICP Definition Worksheet
A structured worksheet to define your Ideal Customer Profile in under 90 minutes.
What this template is.
Most Indian SMBs can't articulate their ICP beyond 'B2B' or 'Indian companies'. This worksheet walks through the 5 dimensions that matter most — industry, geography, company size, role, budget — with prompts that force specificity.
The output is a 1-page ICP doc your whole sales team can use to grade leads consistently.
Everything you'll get.
- 5-dimension ICP framework (Industry, Geography, Size, Role, Budget)
- Prompt questions that surface hidden assumptions
- Weighting guide for Fit Score configuration
- Examples from 6 Indian B2B verticals (real estate, EdTech, BFSI, SaaS, manufacturing, healthcare)
- ICP validation checklist
Run it like this.
- 01
Set aside 90 minutes with founder + sales lead.
- 02
Work through the 5 dimensions one by one, with examples.
- 03
Validate against last 10 closed-won deals — does your ICP match them?
- 04
Share the 1-page output with your sales team.
Why it matters
Without an ICP, 'qualified lead' is a gut feel. With an ICP, it's a repeatable decision. Every rep grading the same lead arrives at the same grade.
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Skip the manual version.
Everything this resource teaches, Leadkaun automates the same day — scoring, Priority Queue, Morning Brief, ₹ at risk. No spreadsheet to maintain.