What is Intent Decay?
Short answer
Intent Decay is the automatic drop in a lead's Intent Score over time with no engagement, typically −3 points per day after crossing a threshold. Prevents stale leads from lingering at Grade A forever.
The long answer
Intent Decay is the mechanism that keeps the Priority Queue honest. Without decay, a hot lead from two weeks ago stays Grade A forever while newly-hot leads wait below. With decay, silence has consequences, a Grade A that went quiet for a week automatically drops to Grade B by grade matrix rules. Re-engagement spikes Intent back up. Decay floors at the source baseline, so leads don't drop below their starting state.
→Check it yourself
How to tell where you actually stand.
Find the point where your own leads stop responding.
- 01Sort open leads by last inbound signal, not last outbound attempt.
- 02Find where replies effectively cease.
- 03Everything older is still counted in your pipeline and should not be.
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