What is Intent Decay?
TL;DR
Intent Decay is the automatic drop in a lead's Intent Score over time with no engagement — typically −3 points per day after crossing a threshold. Prevents stale leads from lingering at Grade A forever.
Here's the detail.
Intent Decay is the mechanism that keeps the Priority Queue honest. Without decay, a hot lead from two weeks ago stays Grade A forever while newly-hot leads wait below. With decay, silence has consequences — a Grade A that went quiet for a week automatically drops to Grade B by grade matrix rules. Re-engagement spikes Intent back up. Decay floors at the source baseline, so leads don't drop below their starting state.
Teams also ask.
What is Intent Score?
Intent Score (0–100) measures engagement with time decay. Source baseline + call (+15) + WhatsApp reply (+10) + meeting (+25). Decays −3 points/day after crossing threshold. This is what keeps stale leads from lingering at Grade A forever.
What is a Priority Queue in sales?
A Priority Queue is a ranked list of leads per rep, re-ranked in real time as signals arrive. It tells the rep exactly who to call next — top-down — instead of letting them pick by gut feel or recency.
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Your reps open their queue tomorrow.
Setup the same day. 14-day free trial. No credit card required.