What is Fit Score?
Short answer
Fit Score (0–100) measures how well a lead matches your Ideal Customer Profile. Weights: industry (30) + geography (20) + business type (20) + role (15) + budget (15). Fit is static. It doesn't change unless new ICP info arrives.
The long answer
Fit Score captures whether a lead looks like your best customers. The weights reflect what matters most in Indian B2B: industry match and geography dominate, role and budget provide finer signals. Fit is deliberately static. It moves only when new firmographic info arrives, unlike Intent (which is dynamic). The Fit weights are fixed and transparent, industry and geography dominate for Indian B2B, so grades stay consistent across the team. What you tailor is your ICP itself: a real-estate team sets property-relevant industries and cities; a SaaS team sets the roles and company profiles that fit.
→Check it yourself
How to tell where you actually stand.
Separate the deals you lost from the deals you could never have won.
- 01List last year's engaged-but-lost deals.
- 02Mark the ones outside your usual size, sector or budget from the first message.
- 03Those were never a follow-up problem, and treating them as one costs real hours.
Next
In the product
Ready when you are
The fastest answer is your own data.
Import a CSV and every lead comes back graded A–F with a ranked queue per rep. Same-day setup, no card, no sales call.
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