What is Fit Score?
TL;DR
Fit Score (0–100) measures how well a lead matches your Ideal Customer Profile. Weights: industry (30) + geography (20) + business type (20) + role (15) + budget (15). Fit is static — it doesn't change unless new ICP info arrives.
Here's the detail.
Fit Score captures whether a lead looks like your best customers. The weights reflect what matters most in Indian B2B: industry match and geography dominate, role and budget provide finer signals. Fit is deliberately static — it moves only when new firmographic info arrives, unlike Intent (which is dynamic). The Fit weights are fixed and transparent — industry and geography dominate for Indian B2B — so grades stay consistent across the team. What you tailor is your ICP itself: a real-estate team sets property-relevant industries and cities; a SaaS team sets the roles and company profiles that fit.
Teams also ask.
What is lead scoring?
Lead scoring is a system that ranks every lead by how likely they are to convert. Modern scoring uses three independent scores — Fit (ICP match), Intent (engagement), Quality (data reliability) — that combine into a Grade A–F. Unlike qualification (a yes/no gate), scoring is continuous and updates with every signal.
What is Intent Score?
Intent Score (0–100) measures engagement with time decay. Source baseline + call (+15) + WhatsApp reply (+10) + meeting (+25). Decays −3 points/day after crossing threshold. This is what keeps stale leads from lingering at Grade A forever.
What is Quality Score?
Quality Score (0–100) measures data reliability. Valid phone (30) + email (15) + company (15) + inquiry clarity (20) + source reliability (10). Leads under 20 = Grade F = junk, auto-discarded.
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