What is Quality Score?
Short answer
Quality Score (0–100) measures data reliability. Valid phone (30) + email (15) + company (15) + inquiry clarity (20) + source reliability (10). Leads under 20 = Grade F = junk, auto-discarded.
The long answer
Quality Score is the gate against junk. Indian-aware phone validation (E.164, +91, carrier ranges), MX record email check, plausible company name, meaningful inquiry text all feed Quality. Bad quality isn't just a handicap it's a disqualifier. Quality < 20 = Grade F = automatically excluded from the Priority Queue so reps don't waste time. Over time, Quality rollups reveal which sources send junk (e.g. 'Facebook Ads: 38% junk rate this month').
→Check it yourself
How to tell where you actually stand.
Establish your ceiling before optimising anything below it.
- 01Take one week of enquiries and count those with a reachable number, a real source and a stated requirement.
- 02Call a sample of the incomplete ones.
- 03What you cannot reach at all bounds everything downstream, whatever else you improve.
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