WhatsApp Intent Signal
india specificA buying-readiness signal captured from a WhatsApp reply, most Indian B2B leads first make contact on WhatsApp, making it the primary intent channel.
In practice
WhatsApp is the dominant first-contact channel for Indian B2B sales. Treating WhatsApp replies as first-class intent signals, not as an integration afterthought, is essential. In Leadkaun, reps log WhatsApp interactions in 3 taps (stage + intent + outcome), which feeds the Intent Score in real time. A high-intent WhatsApp reply can push a Grade C lead to Grade A in real time.
- 1.
Parent WhatsApps 'can you send brochure?' at 9 PM → logged as 'asking questions + high intent' → +10 Intent.
- 2.
Silent for 5 days → Intent decays −15.
→Check it yourself
How to tell where you actually stand.
Most Indian sales conversations happen where your reporting cannot see them.
- 01Ask your reps how many of last week's real conversations happened on WhatsApp rather than by call or email.
- 02Check how many of those left any trace in your system.
- 03The gap between the two is the part of your pipeline nobody can review.
See also
How Leadkaun uses this
Whatsapp TrackingNeighbouring terms
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