WhatsApp Intent Signal
Short definition
A buying-readiness signal captured from a WhatsApp reply — most Indian B2B leads first make contact on WhatsApp, making it the primary intent channel.
How teams actually use it.
WhatsApp is the dominant first-contact channel for Indian B2B sales. Treating WhatsApp replies as first-class intent signals — not as an integration afterthought — is essential. In Leadkaun, reps log WhatsApp interactions in 3 taps (stage + intent + outcome), which feeds the Intent Score in real time. A high-intent WhatsApp reply can push a Grade C lead to Grade A in real time.
Three ways it shows up.
- 01
Parent WhatsApps 'can you send brochure?' at 9 PM → logged as 'asking questions + high intent' → +10 Intent.
- 02
Silent for 5 days → Intent decays −15.
Neighbours in the glossary.
Intent Score
A 0–100 score measuring how engaged a lead is, with time-based decay. Source baseline + call (+15) + WhatsApp reply (+10) + meeting (+25) — minus 3 points/day after engagement threshold.
3-Tap Logging
The design rule that every lead interaction — call, WhatsApp, meeting — must be logged in 3 taps or less, without typing.
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Stop defining. Start scoring.
Leadkaun puts these concepts into practice — A–F grading, Priority Queue, Missed ₹. Setup the same day.