Missed Opportunity
Short definition
A stale lead that passed its grade-appropriate SLA with a rupee value attached — 'Grade A, 48 hours stale, ₹12L at risk'.
How teams actually use it.
Missed Opportunity translates 'overdue follow-up' into a rupee number. A Grade A lead with no contact in 24+ hours carries an expected loss based on industry average deal value × grade conversion rate. Aggregated across open leads, this becomes '₹ at risk this week' — the single number that drives every Monday manager review in Leadkaun-running teams.
Three ways it shows up.
- 01
8 Grade A real estate leads stale 48h × ₹4.5L each = ₹36L at risk.
- 02
Rep Morning Brief: '₹1.8L to recover today — call Priya, Rajesh, Mohan'.
Neighbours in the glossary.
₹ at Risk
The total rupee value of stale leads across your pipeline — the leading indicator of revenue leakage.
Grade A
The highest-priority lead grade. In Leadkaun, a Grade A requires Fit ≥ 65, Intent ≥ 60, and Quality ≥ 60. Rep SLA: call within 24 hours.
Morning Brief
A daily 8:30 AM IST email to each rep and manager — ₹ at risk today, top Grade A leads, overdue follow-ups.
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Stop defining. Start scoring.
Leadkaun puts these concepts into practice — A–F grading, Priority Queue, Missed ₹. Setup the same day.