Leadkaun

Missed Opportunity

metrics

A stale lead that passed its grade-appropriate SLA with a rupee value attached, 'Grade A, 48 hours stale, ₹12L at risk'.

Start free Free forever · 1 user · 100 leads · No card

In practice

Missed Opportunity translates 'overdue follow-up' into a rupee number. A Grade A lead with no contact in 24+ hours carries an expected loss based on industry average deal value × grade conversion rate. Aggregated across open leads, this becomes '₹ at risk this week', the single number that drives every Monday manager review in Leadkaun-running teams.

  1. 1.

    8 Grade A real estate leads stale 48h × ₹4.5L each = ₹36L at risk.

  2. 2.

    Rep Morning Brief: '₹1.8L to recover today. Call Priya, Rajesh, Mohan'.

→Check it yourself

How to tell where you actually stand.

Missed opportunities are invisible precisely because nothing reports on them.

  1. 01Find open leads with no contact attempt in the last month that were once considered promising.
  2. 02Add up what they would be worth at your usual conversion rate and ticket size.
  3. 03That number is not in any report you currently receive.

See also

How Leadkaun uses this

Missed Opportunity Engine

Ready when you are

Stop defining. Start scoring.

Leadkaun turns missed opportunity from a definition into something your reps see every morning. Setup the same day, no card.

Start free Back to the glossary

Free forever · 1 user · 100 leads · No card