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Definition

Nurture Cadence

Short definition

A grade-aware follow-up schedule — Grade A gets 3 touches in week 1; Grade B gets weekly; Grade C gets 2-week nurture.

Part of the Lead Management guide
01In practice

How teams actually use it.

Nurture Cadence is the schedule of touches applied to a lead based on grade. Leadkaun auto-generates the cadence when a lead is graded, and rep sees the next touch in the Priority Queue with the reason ('Follow-up 2 of 3 — Grade A, first call 3 days ago'). Completing a touch logs the outcome and schedules the next. Missing a touch drops the Follow-up Score and triggers manager visibility.

02Worked examples

Three ways it shows up.

  • 01

    Grade A real estate: T+0 call, T+6h WA, T+24h call.

  • 02

    Grade C B2B SaaS: 2-week nurture with product content.

How Leadkaun uses this

Follow Up Engine

See the product surface built around this concept.

03Related terms

Neighbours in the glossary.

Priority Queue

A ranked list of leads per rep, re-ranked in real time as signals arrive — telling the rep exactly who to call next.

Follow-up Score

A 0–100 per-rep metric: on-time follow-up completions divided by assigned follow-ups × 100.

See it in Leadkaun

This is the product behind the page.

Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.

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→From definitions to doing

Stop defining. Start scoring.

Leadkaun puts these concepts into practice — A–F grading, Priority Queue, Missed ₹. Setup the same day.

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