Leadkaun

Nurture Cadence

workflow

A grade-aware follow-up schedule. Grade A gets 3 touches in week 1; Grade B gets weekly; Grade C gets 2-week nurture.

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In practice

Nurture Cadence is the schedule of touches applied to a lead based on grade. Leadkaun auto-generates the cadence when a lead is graded, and rep sees the next touch in the Priority Queue with the reason ('Follow-up 2 of 3, Grade A, first call 3 days ago'). Completing a touch logs the outcome and schedules the next. Missing a touch drops the Follow-up Score and triggers manager visibility.

  1. 1.

    Grade A real estate: T+0 call, T+6h WA, T+24h call.

  2. 2.

    Grade C B2B SaaS: 2-week nurture with product content.

→Check it yourself

How to tell where you actually stand.

A cadence you cannot describe is not a cadence.

  1. 01Ask two reps how many times they follow up before stopping, and over how long.
  2. 02Compare the answers.
  3. 03If they differ, your follow-up volume is a function of who received the lead.

See also

How Leadkaun uses this

Priority Queue

Ready when you are

Stop defining. Start scoring.

Leadkaun turns nurture cadence from a definition into something your reps see every morning. Setup the same day, no card.

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Free forever · 1 user · 100 leads · No card