Leadkaun

ICP (Ideal Customer Profile)

setup

The firmographic profile of your best-fit customers. Drives the Fit Score component of lead scoring.

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In practice

ICP defines who you sell to best. It typically captures: industry, company size, geography, role of primary buyer, and budget tier. Leadkaun's default ICP templates are pre-configured for 12 Indian B2B verticals (real estate, EdTech, BFSI, etc.) so teams can onboard without defining ICP from scratch. You configure your ICP once per account, and the scoring weights stay fixed and transparent, so grades are consistent across your team.

  1. 1.

    EdTech ICP: Indian K-12 school, 500+ students, admissions head as buyer, ₹5L+ annual software spend.

  2. 2.

    Real estate ICP: Tier-1 city, 5-30 rep agency, developer builder as partner.

→Check it yourself

How to tell where you actually stand.

An ideal customer profile that is not written down is not shared, however obvious it feels.

  1. 01Ask three people who own revenue to describe your best customer in one sentence, separately.
  2. 02Compare the answers for size, sector and budget.
  3. 03Wherever they differ, your team is filtering leads against three different definitions.

See also

How Leadkaun uses this

Lead Scoring

Ready when you are

Stop defining. Start scoring.

Leadkaun turns icp (ideal customer profile) from a definition into something your reps see every morning. Setup the same day, no card.

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Free forever · 1 user · 100 leads · No card