ICP (Ideal Customer Profile)
Short definition
The firmographic profile of your best-fit customers. Drives the Fit Score component of lead scoring.
How teams actually use it.
ICP defines who you sell to best. It typically captures: industry, company size, geography, role of primary buyer, and budget tier. Leadkaun's default ICP templates are pre-configured for 12 Indian B2B verticals (real estate, EdTech, BFSI, etc.) so teams can onboard without defining ICP from scratch. You configure your ICP once per account, and the scoring weights stay fixed and transparent, so grades are consistent across your team.
Three ways it shows up.
- 01
EdTech ICP: Indian K-12 school, 500+ students, admissions head as buyer, ₹5L+ annual software spend.
- 02
Real estate ICP: Tier-1 city, 5-30 rep agency, developer builder as partner.
Neighbours in the glossary.
Fit Score
A 0–100 score measuring how well a lead matches your Ideal Customer Profile. Weights: industry (30) + geography (20) + business type (20) + role (15) + budget (15).
Lead Scoring
A system that ranks every lead by how likely they are to convert, typically across three dimensions: Fit (ICP match), Intent (engagement), Quality (data reliability).
MQL (Marketing-Qualified Lead)
A lead qualified by marketing behaviour (downloads, webinar signups) but not yet sales-ready.
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Stop defining. Start scoring.
Leadkaun puts these concepts into practice — A–F grading, Priority Queue, Missed ₹. Setup the same day.