Does Leadkaun replace my CRM?

No. Leadkaun runs alongside your CRM. Your CRM stays the system of record for what happened; Leadkaun is the behaviour layer that decides what happens next, grading every lead A–F, ranking each rep's Priority Queue, and surfacing the ₹ at risk. Most teams import a CSV and run both in parallel to measure the difference first.

Does it work with WhatsApp?

Yes. WhatsApp is a first-class signal. Reps log each exchange in three taps (stage, intent, outcome) from any regular WhatsApp account, no Business API needed, and it feeds the Intent Score. Automated sending via a BSP is on the roadmap; today the logging is manual.

How do leads get into Leadkaun?

CSV import or manual entry today, plus a generic webhook. Indian phone formats are normalised and duplicates caught on insert. Native Google Sheets sync and IndiaMART / Facebook Lead Ads connectors are on the roadmap; for now those sources come in via CSV export. Every lead is graded A–F the moment it lands.

How does the A–F grade get decided?

Three transparent 0–100 scores, Fit (how well the lead matches the ICP you set), Intent (engagement and signal events), and Quality (data reliability), combine into a single A–F grade. Intent decays as a lead goes silent, and the weights are fixed and auditable for every account, so a rep can always see exactly why a lead is Grade A.

How long does it take to get started?

You can be set up the same day. A short onboarding wizard captures your ICP industries, states, business types, decision-maker roles and budget bands, then you import a CSV and every lead is graded A–F immediately. No implementation project, no dedicated admin.

For Relationship Managers in Thane

Sales software built for the way relationship managers work.

You run a book of 100–300 clients. Each has a different product mix, term, health, mutual funds, loans. Cross-sell opportunities slip because you don't see the signal. Renewals lapse because the reminder comes too late. Audit prep takes a week per quarter.

Start free→Get started free →

Product mechanics, published in full at /methodology

A–F: every lead graded, in real time
3 scores: Fit, Intent and Quality, published weights
same day: to first graded lead
flat ₹: priced per account, not per seat

Quick answer

Is Leadkaun useful for a relationship manager in Thane?

Yes. Cross-product flagging, loan applicant surfaces as wealth prospect. Renewal dates on every record with Missed Opportunity alerts 30 days before lapse. Every contact timestamped and audit-exportable.

01How Leadkaun changes your day

From triage to action.

Cross-product flagging, loan applicant surfaces as wealth prospect. Renewal dates on every record with Missed Opportunity alerts 30 days before lapse. Every contact timestamped and audit-exportable.

Relationship Managers in Thane

In Thane, Maharashtra, a relationship manager most often sells into Real Estate, Manufacturing, Healthcare. Leadkaun grades every enquiry from those sectors A–F on fit, intent and quality, so the queue is ranked before the relationship manager opens it.

The modules a relationship manager leans on most: missed-opportunity-engine, sales-rep-tracking, morning-brief, built for how relationship managers in Indian B2B actually work, with WhatsApp as a first-class lead signal and ₹ figures in Indian formatting throughout.

02How the grade works

How every lead is graded A–F.

No black box. Each grade is three transparent 0–100 scores combined against fixed, auditable thresholds, and stale leads surface as ₹ at risk before they go cold.

Fit

0–100

How closely the lead matches the ICP you set, industry, state, business type, decision-maker role and budget band. This is the part you shape: you configure who a good customer is, not the maths behind it.

Intent

0–100

Engagement and signal events, source strength, WhatsApp replies, pricing-page visits, callbacks. Intent decays as a lead goes silent, so a hot lead that stops responding cools automatically instead of sitting falsely high.

Quality

0–100

Data reliability, completeness, phone and email validity, junk and duplicate detection. If Quality is too low the lead is capped down the grades, so bad data can never masquerade as a good lead.

The threshold

A lead is Grade A when Fit ≥ 65, Intent ≥ 60 and Quality ≥ 60, the rest step down through B–F on the same fixed cut-offs. Because the weights are identical for every account, the grade stays explainable and comparable: no per-customer tuning, no hidden model.

For a real-estate desk, Fit is mostly budget band and locality against your project mix, a ₹2 crore enquiry for a project you don't sell scores low on Fit however keen the buyer sounds.

03Who signs off

Who decides, on a real estate lead in Thane.

More than one person forms a view on every real estate enquiry in Thane, and they weigh it differently.

Head of Sales

senior

Cares less about the single lead than about whether the team is working the right ones this week.

Broker

mid

Is deciding whether the requirement matches inventory actually available right now.

Sales Manager

mid

Has to defend the call order in Monday's review, so the reason a lead ranks where it does has to survive being questioned.

This is why Fit is scored separately from Intent: how keen someone sounds and whether they are the person you can actually sell to are two different questions. Both are published with their weights.

04What a relationship manager uses