The layer your CRM is missing —
a system that changes how your team sells.
CRMs record what happened. Leadkaun reshapes what happens next — twelve modules that grade, prioritise, alert, and recover revenue your team was losing silently.
Quick answer
What is Leadkaun?
Leadkaun is a Sales Behaviour OS for Indian SMB sales teams. It grades every lead A–F on Fit, Intent and Quality, builds each rep a Priority Queue of who to call next, and surfaces the ₹ at risk from stale leads — running alongside your CRM, not replacing it.
Four moves. Every lead. Every day.
Import your leads.
CSV upload (10k rows / 60s) or manual entry — Indian phones normalised, duplicates deduped. A Google Sheets connector is on the roadmap.
Leads grade in real time.
Every new lead scored A–F across Fit, Intent, Quality. Weights are yours to audit. No black box.
Reps work the Queue top-down.
Re-ranks in real time as WhatsApp replies arrive and intent decays. Decision made. No triage.
Managers see ₹ accountability.
Morning Brief at 8:30 AM IST. Monday review opens with ₹ at risk per rep. Coaching becomes specific.
The six modules that reshape the day.
These are the differentiators — the jobs a CRM was never designed for.
Lead Scoring Engine
Grade A–F in real time. Fit + Intent + Quality, transparent weights, decay baked in.
Priority Queue
One ranked list per rep. Re-ranks live as signals arrive — rep works top-down.
Missed Opportunity Engine
Every stale lead gets a rupee value. Aggregate ₹ at risk surfaced daily.
Morning Brief
8:30 AM IST email. Top Grade A leads, overdue follow-ups, ₹ at risk today.
WhatsApp Tracking
Most Indian B2B first-contact happens on WhatsApp. 3-tap logging feeds scoring.
Sales Rep Tracking
Per-rep ₹ recovered, Grade A response time, follow-up completion.
How the A–F grade is actually computed.
No black box. Every grade is three transparent 0–100 scores combined against fixed, auditable thresholds — a rep can always see exactly why a lead is Grade A.
Fit
0–100
How closely the lead matches the ICP you set at onboarding — industry, state, business type, decision-maker role and budget band. This is the one part you shape: you configure who a good customer is, not the maths behind it.
Intent
0–100
Engagement and signal events — source strength, WhatsApp replies, pricing-page visits, callbacks. Intent decays as a lead goes silent, so a hot lead that stops responding cools automatically instead of sitting falsely high.
Quality
0–100
Data reliability — completeness, phone and email validity, junk and duplicate detection. If Quality falls below 20 the lead is capped at Grade F, so bad data can never masquerade as a good lead.
The threshold
A lead is Grade A when Fit ≥ 65, Intent ≥ 60 and Quality ≥ 60 — the rest step down through B–F on the same fixed cut-offs. Because the weights are identical for every account, the grade stays explainable and comparable: no per-customer tuning, no hidden model.
Plus everything a CRM would do.
Ingestion, onboarding, data quality, follow-ups, team admin — the tablestakes, built once, working from day one.
Onboarding & ICP
6-step wizard. First graded lead in the queue the same day you sign up.
Lead Ingestion
CSV import and manual entry (Google Sheets sync on the roadmap). Indian phone normalisation + dedup built in.
Pipeline & Lead Records
Kanban pipeline, contact records, call log — the workspace your reps act in, alongside your CRM.
Lead Quality Analysis
Junk detection, source reliability scoring, phone + email validity.
Follow-up Engine
Grade-aware cadence. Per-rep Follow-up Score shows consistency at a glance.
Team & Admin Management
Roles, assignment rules, unassigned queue control, full audit export.
See the whole system in one screen.
Every lead graded A–F, a live Priority Queue per rep, and ₹ at risk surfaced in real rupees — the working surface your team opens every morning.
Questions about Leadkaun.
What Leadkaun does that your CRM doesn't.
CRMs record what happened. Leadkaun reshapes what happens next.
From ₹2,999 per month.
Flat pricing per team — premium features unlock by tier. 14-day free trial, no credit card. Setup the same day.
- 14-day free trial
- No credit card
- Cancel anytime
Your reps open their queue tomorrow.
Setup the same day. 14-day free trial. No credit card required.