Does Leadkaun replace my CRM?

No. Leadkaun runs alongside your CRM. Your CRM stays the system of record for what happened; Leadkaun is the behaviour layer that decides what happens next, grading every lead A–F, ranking each rep's Priority Queue, and surfacing the ₹ at risk. Most teams import a CSV and run both in parallel to measure the difference first.

Do I pay extra for each sales rep?

No. Pricing is flat per account, so a five-rep team and a fifteen-rep team on the same tier pay the same. That's deliberate: it means you can put every rep on Leadkaun without the per-seat maths that makes teams ration access.

How does the A–F grade get decided?

Three transparent 0–100 scores, Fit (how well the lead matches the ICP you set), Intent (engagement and signal events), and Quality (data reliability), combine into a single A–F grade. Intent decays as a lead goes silent, and the weights are fixed and auditable for every account, so a rep can always see exactly why a lead is Grade A.

How do leads get into Leadkaun?

CSV import or manual entry today, plus a generic webhook. Indian phone formats are normalised and duplicates caught on insert. Native Google Sheets sync and IndiaMART / Facebook Lead Ads connectors are on the roadmap; for now those sources come in via CSV export. Every lead is graded A–F the moment it lands.

Does it work with WhatsApp?

Yes. WhatsApp is a first-class signal. Reps log each exchange in three taps (stage, intent, outcome) from any regular WhatsApp account, no Business API needed, and it feeds the Intent Score. Automated sending via a BSP is on the roadmap; today the logging is manual.

For Founders in Hapur

Sales software built for the way founders work.

You run the company. Sales is a black box. You pay ₹X lakh/month in reps and don't know what's happening. The numbers in Zoho look okay, but your revenue is flat. You're about to hire rep #10 and have no data to justify it, or reject it.

Start free→Get started free →

Product mechanics, published in full at /methodology

A–F: every lead graded, in real time
3 scores: Fit, Intent and Quality, published weights
same day: to first graded lead
flat ₹: priced per account, not per seat

Quick answer

Is Leadkaun useful for a founder in Hapur?

Yes. Rep-level ₹ accountability, with the money at risk from stale leads surfaced daily rather than discovered at month end. Pipeline visible in one page. You don't need to hire a VP Sales to understand sales anymore.

01How Leadkaun changes your day

From triage to action.

Rep-level ₹ accountability, with the money at risk from stale leads surfaced daily rather than discovered at month end. Pipeline visible in one page. You don't need to hire a VP Sales to understand sales anymore.

Founders in Hapur

In Hapur, Uttar Pradesh, a founder most often sells into Manufacturing, Agencies, Retail. Leadkaun grades every enquiry from those sectors A–F on fit, intent and quality, so the queue is ranked before the founder opens it.

The modules a founder leans on most: missed-opportunity-engine, morning-brief, sales-rep-tracking, built for how founders in Indian B2B actually work, with WhatsApp as a first-class lead signal and ₹ figures in Indian formatting throughout.

02How the grade works

How every lead is graded A–F.

No black box. Each grade is three transparent 0–100 scores combined against fixed, auditable thresholds, and stale leads surface as ₹ at risk before they go cold.

Fit

0–100

How closely the lead matches the ICP you set, industry, state, business type, decision-maker role and budget band. This is the part you shape: you configure who a good customer is, not the maths behind it.

Intent

0–100

Engagement and signal events, source strength, WhatsApp replies, pricing-page visits, callbacks. Intent decays as a lead goes silent, so a hot lead that stops responding cools automatically instead of sitting falsely high.

Quality

0–100

Data reliability, completeness, phone and email validity, junk and duplicate detection. If Quality is too low the lead is capped down the grades, so bad data can never masquerade as a good lead.

The threshold

A lead is Grade A when Fit ≥ 65, Intent ≥ 60 and Quality ≥ 60, the rest step down through B–F on the same fixed cut-offs. Because the weights are identical for every account, the grade stays explainable and comparable: no per-customer tuning, no hidden model.

In manufacturing, Fit is order size against your minimum run and whether the buyer's sector is one you already tool for.

03Who signs off

Who decides, on a manufacturing lead in Hapur.

A manufacturing enquiry in Hapur is rarely decided by one person. Two or three read it, and they are not reading it for the same thing.

Head of Sales

senior

Cares less about the single lead than about whether the team is working the right ones this week.

Business Development Executive

mid

Is looking for whether this opens an account worth developing, not whether it closes this month.

This is why Fit is scored separately from Intent: how keen someone sounds and whether they are the person you can actually sell to are two different questions. Both are published with their weights.

04What a founder uses