What does ₹ at risk mean?
Short answer
₹ at risk is the total rupee value of stale leads across your pipeline. Computed as (avg deal value × grade conversion rate) summed over overdue leads. For a 10-rep Indian B2B SMB, baseline is typically ₹2–5 lakh per week.
The long answer
₹ at risk translates 'stale lead' from operations speak into business speak. Instead of '32 leads overdue', a manager sees '₹4.2 lakh at risk this week, Priya: ₹1.8L, Rajesh: ₹1.2L'. The metric shifts sales reviews from activity to money. Reps work differently when they see their own number. Managers coach with specifics. Leadkaun auto-computes and surfaces ₹ at risk in the Morning Brief at 8:30 AM IST.
→Check it yourself
How to tell where you actually stand.
Split your pipeline into moving and stalled before valuing it.
- 01Take open deals and separate those that progressed this month from those that did not.
- 02Price the stalled group using your own average deal size.
- 03Track that number weekly; the direction matters more than the level.
Next
Ready when you are
The fastest answer is your own data.
Import a CSV and every lead comes back graded A–F with a ranked queue per rep. Same-day setup, no card, no sales call.
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