What does ₹ at risk mean?
TL;DR
₹ at risk is the total rupee value of stale leads across your pipeline. Computed as (avg deal value × grade conversion rate) summed over overdue leads. For a 10-rep Indian B2B SMB, baseline is typically ₹2–5 lakh per week.
Here's the detail.
₹ at risk translates 'stale lead' from operations speak into business speak. Instead of '32 leads overdue', a manager sees '₹4.2 lakh at risk this week — Priya: ₹1.8L, Rajesh: ₹1.2L'. The metric shifts sales reviews from activity to money. Reps work differently when they see their own number. Managers coach with specifics. Leadkaun auto-computes and surfaces ₹ at risk in the Morning Brief at 8:30 AM IST.
Where this lives in Leadkaun.
Teams also ask.
What is a Missed Opportunity Engine?
A Missed Opportunity Engine attaches a rupee value to every stale lead — 'Grade A, 48 hours stale, ₹12L at risk' — turning abstract overdue alerts into concrete financial ones. It's the leading indicator of revenue leakage.
How do I calculate the cost of a missed lead?
Cost = (average deal value for that grade) × (grade-specific conversion rate) × 1 lead. For a real estate team: ₹45L avg deal × 10% Grade A conversion = ₹4.5L per stale Grade A. Multiply by N stale leads for aggregate ₹ at risk.
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
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