What is a Missed Opportunity Engine?
Short answer
A Missed Opportunity Engine attaches a rupee value to every stale lead, 'Grade A, 48 hours stale, ₹12L at risk', turning abstract overdue alerts into concrete financial ones. It's the leading indicator of revenue leakage.
The long answer
The Missed Opportunity Engine surfaces stale leads with a ₹ value computed from industry average deal size × grade conversion rate × 1 lead. Aggregated across open leads, this becomes '₹ at risk this week', the single number that drives Monday manager reviews. For a typical 10-rep Indian B2B SMB, ₹ at risk baseline is ₹2–5 lakh/week. When first switched on, the number is often ₹8–15 lakh because stale backlog accumulated.
→Check it yourself
How to tell where you actually stand.
Measure what is currently ageing out unobserved.
- 01Find open leads once thought promising with no contact attempt in the last month.
- 02Value them at your own conversion rate and average deal size.
- 03Check whether that figure appears in any report you receive today.
Next
In the product
Ready when you are
The fastest answer is your own data.
Import a CSV and every lead comes back graded A–F with a ranked queue per rep. Same-day setup, no card, no sales call.
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