CRM (Customer Relationship Management)
Short definition
Software that records interactions between a sales team and its leads/customers. Focus is on data capture, not behaviour change.
How teams actually use it.
A CRM centralises the record of every interaction with every lead — calls, emails, meetings, notes, deal stages. Popular CRMs in India include Zoho CRM, LeadSquared, HubSpot, Salesforce, Freshsales. CRMs are excellent at recording; they are not designed to reshape what reps do next. That job is what a Sales Behaviour OS fills. Most teams run CRM + Sales Behaviour OS as complementary layers.
Three ways it shows up.
- 01
Zoho CRM: comprehensive customisation, weak on rep adoption.
- 02
Salesforce: enterprise-grade, overkill for Indian SMBs.
Neighbours in the glossary.
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Stop defining. Start scoring.
Leadkaun puts these concepts into practice — A–F grading, Priority Queue, Missed ₹. Setup the same day.