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Playbook · PT45M

How to Track Property Enquiries for Indian Real Estate Teams

TL;DR

Grade every enquiry A–F within 5 minutes of arrival, surface Grade A in the Priority Queue for immediate callback, target a fast response window (minutes, not hours). Log WhatsApp + call outcomes in 3 taps. Track site visit conversion per source.

Part of the Sales Follow-up & Response Time guide
01Why this matters

The bet behind the playbook.

Real estate is the most response-time-sensitive vertical in Indian B2B — in Leadkaun's framing, Grade A enquiries reached quickly convert far better than 4-hour callbacks. A single missed site visit is ₹5–50 lakh in lost GCV. The workflow is simple; the discipline is what wins.

02What you need first

Gather these before you start.

  • Active lead sources (99acres, MagicBricks, Housing.com, Facebook Ads, walk-ins)
  • Per-project ICP (luxury vs affordable, 2BHK vs 3BHK segments)
  • Team of 3+ reps assigned to enquiries
03The steps

Run it in order.

  1. 01

    Ingest from every source

    99acres + MagicBricks → export to Google Sheet → CSV import into Leadkaun (native Sheets sync on the roadmap). FB Ads → CSV upload. Walk-ins → manual entry (15 seconds).

  2. 02

    Auto-grade on arrival

    Score on Fit (project match + location match + budget fit) + Intent (source baseline) + Quality (phone/email/inquiry). Grade A if all three strong.

  3. 03

    Surface Grade A for immediate callback

    Priority Queue + instant alert to assigned rep. Rep aims to make first contact fast, while the enquiry is still hot.

  4. 04

    Log every interaction in 3 taps

    Call outcome (interested / site visit booked / cold / wrong number). WhatsApp stage if engaged there. Site visit confirmation in one tap.

  5. 05

    Follow-up cadence

    Grade A: 3 touches in day 1 (call, WA, call). Grade B: call + WA week 1. Grade C: weekly WA nurture.

  6. 06

    Track conversion by source

    Source Truth card shows ₹ closed per source over last 90 days. Kill bad sources fast; double down on good ones.

  7. 07

    Manager Monday review

    ₹ at risk per rep. Site visit conversion by source. Recovery plans for Grade A leads past SLA.

04Mistakes to avoid

Where teams usually slip.

  • Not normalising phone numbers — 20% duplicate leads from same enquirer
  • Calling freshest lead first instead of Grade A first
  • Losing WhatsApp thread when the rep changes shifts — always log the stage
05FAQ

Questions teams ask mid-rollout.

06Related guides

Keep rolling.

How to Score Student Enquiries for EdTech Admissions

Weight Fit heavily on course-match + programme-match. Intent decays faster during admissions season. Log WhatsApp parent replies in 3 taps — 80% of admissions conversations happen there. Target 2-hour response window for Grade A.

See it in Leadkaun

This is the product behind the page.

Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.

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