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Playbook · PT1H30M

How to Score Student Enquiries for EdTech Admissions

TL;DR

Weight Fit heavily on course-match + programme-match. Intent decays faster during admissions season. Log WhatsApp parent replies in 3 taps — 80% of admissions conversations happen there. Target 2-hour response window for Grade A.

Part of the Lead Scoring guide
01Why this matters

The bet behind the playbook.

EdTech admissions is seasonal, WhatsApp-heavy, and parent-decision-driven. Counsellors carry 200–500 leads each — without a scoring system, 30 minutes of morning triage is burned before any calls happen. The right scoring model is the difference between 12 more admissions or 0 more admissions in a given cycle.

02What you need first

Gather these before you start.

  • Course catalogue mapped (programme, fees, cohort start dates)
  • Admissions cycle calendar defined
  • Parent + student as primary + secondary contacts on lead records
03The steps

Run it in order.

  1. 01

    Define course-specific ICP

    For each programme, weight Fit: course match (40), programme match (20), geography (15), parent engagement (15), budget signal (10).

  2. 02

    Set admissions-cycle-aware Intent decay

    In-season (March–June): −2/day decay. Off-season: −0.5/day decay. Different cadence for different programmes.

  3. 03

    Capture parent + student separately

    Lead record has primary contact (parent) and secondary (student). Either can engage on WhatsApp; both feed Intent.

  4. 04

    Instant Grade A alert to counsellor

    New Grade A enquiry → push notification to assigned counsellor within 60 seconds. 2-hour SLA for first call.

  5. 05

    3-tap WhatsApp logging

    Parent replies: tap stage + intent + outcome. Feeds Intent Score. Threaded history visible to counsellor.

  6. 06

    Course-completion follow-up cadence

    Grade A: counsellor call day 1, WhatsApp day 2, parent call day 4. Grade B: weekly nurture with course content.

  7. 07

    Morning Brief per counsellor

    8:30 AM IST email: '8 Grade A enquiries replied overnight. ₹6L in admissions at risk if not called by 11 AM.'

04Mistakes to avoid

Where teams usually slip.

  • Same scoring across programmes — a ₹5L MBA is not a ₹30k test prep
  • Not decaying Intent during cycle changes — June's Grade A is worthless in August
  • Counsellor cherry-picking instead of working queue top-down
05FAQ

Questions teams ask mid-rollout.

06Related guides

Keep rolling.

How to Track Property Enquiries for Indian Real Estate Teams

Grade every enquiry A–F within 5 minutes of arrival, surface Grade A in the Priority Queue for immediate callback, target a fast response window (minutes, not hours). Log WhatsApp + call outcomes in 3 taps. Track site visit conversion per source.

See it in Leadkaun

This is the product behind the page.

Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.

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