How to Manage IndiaMART Leads (Without Drowning in Junk)
TL;DR
IndiaMART sends volume, not always quality. Export your IndiaMART enquiries to CSV, import them into Leadkaun, and every enquiry is graded A–F on Fit, Intent and Quality — so reps work the real buyers first and low-quality numbers get filtered down. Native sync is on the roadmap; CSV is the reliable path today, and Leadkaun runs alongside your existing CRM.
The bet behind the playbook.
For Indian manufacturers and industrial suppliers, IndiaMART is the #1 lead source — but a large share of enquiries are price-shoppers, wrong-fit, or junk numbers. Working them in arrival order burns reps on low-intent enquiries and buries the ₹1Cr machinery buyer under a bulk price-check. Grading first turns a noisy firehose into a ranked queue.
Gather these before you start.
- An IndiaMART seller account with lead export
- ICP configured (industry, geography, budget) so fit scoring is meaningful
- A Leadkaun account (any tier, including Free)
Run it in order.
- 01
Export from IndiaMART
IndiaMART seller dashboard → Leads → export to CSV, weekly or after an enquiry burst.
- 02
Import into Leadkaun
Settings → Leads → Import; upload the CSV and map columns (name, phone, company, enquiry). Indian phone-number and amount parsing (₹1,50,000 / 2.5L / 1Cr) handle IndiaMART's formatting.
- 03
Let grading filter the noise
Each enquiry is scored A–F on arrival. Junk numbers and thin enquiries score low on Quality; genuine, in-ICP buyers surface as Grade A/B — so the firehose becomes a ranked list.
- 04
Work the Priority Queue, not the inbox
Reps call the graded top of the queue. A high-fit machinery enquiry outranks a low-intent bulk price-check, whatever order they arrived in.
- 05
Log outcomes in 3 taps
IndiaMART buyers often move to WhatsApp — log each exchange in 3 taps (manual, works with any WhatsApp account). Intent updates the grade and keeps the queue honest.
- 06
Re-import as new enquiries arrive
Phone-number dedup means re-importing your latest export only adds genuinely new leads. A direct IndiaMART API and native sync are on the roadmap for Growth+.
Where teams usually slip.
- Working IndiaMART leads in arrival order — grade first, then chase the fits
- Importing before configuring your ICP — fit scoring needs it to be useful
- Expecting a live IndiaMART sync today — it's CSV import; native sync is on the roadmap
- Treating every enquiry as a real buyer — let the Quality score flag the junk numbers
Questions teams ask mid-rollout.
Keep rolling.
How to Import 10,000 Leads from CSV Cleanly
Clean the CSV first (phone normalisation, duplicate detection, quality checks), then upload. Leadkaun handles 10,000 rows in under 60 seconds. Expect 20–40% of historical CSV data to be junk — that's normal.
How to Bring Google Sheets Leads into Leadkaun (CSV Import)
Export your Google Sheet to CSV (File → Download → CSV), then import it in Leadkaun: Settings → Leads → Import, map columns (name, phone, email, source), and every row is graded A–F on import. Native background sheet sync is on the roadmap; CSV import is the live path today.
How to Manage Leads From Multiple Sources in One Place
Stop losing leads in the gaps between IndiaMART, WhatsApp, ad forms, referrals and walk-ins. Pull every source into one graded queue so reps work a single ranked list instead of five inboxes — each lead scored A–F on arrival, deduped on phone, and tagged by source so you can see which channel actually pays. Leadkaun runs alongside your CRM.
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Want this running automatically?
Leadkaun automates the workflow above the same day — no spreadsheet maintenance, no manual updates, no ops overhead.