How do I build a lead prioritisation system?
Short answer
Grade every lead A–F (Fit + Intent + Quality), rank by composite score (grade + overdue bonus + engagement trend + recency), work top-down every morning. Start manual in Google Sheets for 50 leads; automate with Leadkaun past 200 leads.
The long answer
Step 1: grade every open lead A–F by hand using Fit/Intent/Quality. Step 2: add a rank score column (grade_weight + overdue_bonus + recency_bonus). Step 3: sort descending every morning; top 30 is the day's work. Step 4: after 2 weeks of manual, measure the ₹ recovered, even a few reclaimed Grade A deals can be worth ₹1–3 lakh, which is what justifies automating. Step 5: automate with Leadkaun when the behaviour holds. Manual breaks past 200 leads because no one updates rank fast enough.
→Check it yourself
How to tell where you actually stand.
Start from the disagreement, not from a tool.
- 01Have two reps rank the same twenty leads independently.
- 02Look at where they disagree and ask each why.
- 03Those reasons are your first scoring criteria, and they are already in the building.
Next
People also ask
In the product
Ready when you are
The fastest answer is your own data.
Import a CSV and every lead comes back graded A–F with a ranked queue per rep. Same-day setup, no card, no sales call.
Free forever · 1 user · 100 leads · No card