How do I build a lead prioritisation system?
TL;DR
Grade every lead A–F (Fit + Intent + Quality), rank by composite score (grade + overdue bonus + engagement trend + recency), work top-down every morning. Start manual in Google Sheets for 50 leads; automate with Leadkaun past 200 leads.
Here's the detail.
Step 1: grade every open lead A–F by hand using Fit/Intent/Quality. Step 2: add a rank score column (grade_weight + overdue_bonus + recency_bonus). Step 3: sort descending every morning; top 30 is the day's work. Step 4: after 2 weeks of manual, measure the ₹ recovered — even a few reclaimed Grade A deals can be worth ₹1–3 lakh, which is what justifies automating. Step 5: automate with Leadkaun when the behaviour holds. Manual breaks past 200 leads because no one updates rank fast enough.
Teams also ask.
What is a Priority Queue in sales?
A Priority Queue is a ranked list of leads per rep, re-ranked in real time as signals arrive. It tells the rep exactly who to call next — top-down — instead of letting them pick by gut feel or recency.
What is lead scoring?
Lead scoring is a system that ranks every lead by how likely they are to convert. Modern scoring uses three independent scores — Fit (ICP match), Intent (engagement), Quality (data reliability) — that combine into a Grade A–F. Unlike qualification (a yes/no gate), scoring is continuous and updates with every signal.
This is the product behind the page.
Every lead graded A–F, a live Priority Queue per rep, and the ₹ at risk surfaced in real rupees — set up the same day.
Your reps open their queue tomorrow.
Setup the same day. 14-day free trial. No credit card required.